Chevrolet Europe will participate in the 2005 FIA World Touring Car Championship (WTCC). It is the first time in its history that Chevrolet, GM's largest global brand, is entering a full factory team in an official FIA world championship.
The announcement came less than a week after the news that Chevrolet would begin to market in Western Europe a range of cars built primarily by GM Daewoo Auto & Technology (GM Daewoo) in Korea, a strategy already successfully deployed in North and South America, Asia Pacific, South Africa and, most recently, Central and Eastern Europe.
Three Chevrolet Nubiras (called Lacetti in some markets) will be developed, built and entered into the 2005 championship series by the renowned British racing team RML (Ray Mallock Limited).
Company press release, last updated on December 07, 2004
Here in the U.S., many would be surprised to see what kinds of vehicles are wearing Chevrolet badges, and the different parts of the world that they're going to. For most Americans, Chevy is a strictly American label, and Chevy motorsports is mostly Corvettes, NASCAR, and drag racing. It's quite novel to see the "bowtie" emblem worn by an unfamiliar model in a racing series that won't even show up here!