|Saab 9-3 Convertible Cerulean Edition|
Page 1 of 1
Saab pioneered the concept of a practical, all-year-round, "four season, four-seater" soft top when it launched the first Saab 900 Convertible in the United States market in January 1986. A limited production run of 400 units with 175 hp, 2.0-liter Turbo engines was an immediate success and the following year the Saab Convertible went into full global production. Now, more than 240,000 Saab Convertibles later, the 9-3 20 Years Edition Convertible is being unveiled back in the United States as the latest expression of an iconic product that combines sporty design with surprising functionality, the core appeal of the Saab brand.
On the road, the all-aluminium, 2.8 V-6 Turbo engine, with a single twin-scroll Turbocharger, delivers 250 hp maximum power and 350 Nm of maximum torque between 1,800 and 4,500 rpm. It gives the Saab 9-3 20 Years Edition high levels of performance (0 - 60 mph in just 7 seconds) and refinement in keeping with its eye-catching good looks. It also offers excellent fuel economy, with an EPA estimated highway rating of 28 mpg. Customers can choose either a six-speed manual or six-speed automatic transmission. Standard electronic chassis systems include Saab-tuned Electronic Stability Program; Electronic Brakeforce Distribution, cornering brake control and traction control system.
The current third-generation Saab Convertible, launched in fall 2003, has taken annual global sales to a record volume of almost 19,000 units, building on the success of its predecessors. The second-generation 900/9-3 Convertible achieved total global sales of 140,500 units between 1994-2002 , averaging more than 15,500 units a year and accounting for 24 percent of all 900/9-3 production. This compares with almost 49,000 first-generation Saab 900 Convertibles sold between 1987 and 1993, an average of 7,000 units a year, or 14 percent of all Saab 900 production.
In some European markets, the Saab Convertible has achieved an annual share of the premium convertible segment as high as 30 percent, remarkable penetration when compared to Saab's usual 6 percent share of the premium car segment.
Page 1 of 1