|Peugeot 308 CC|
As the pioneer of "folding roof cars" with its elegant 401, 601 and 402 "Eclipse" models from the 1930s, Peugeot has never lost its desire to give motorists the freedom to drive in either the coupé or cabriolet configuration through the "magic" of a rigid roof that folds into the boot.
It's now almost a decade ago, at the Geneva Motor Show in 1998, that the current evolution of this innovative motoring concept was launched in the form of the 20♥ concept car.
This concept soon, however, evolved into the 206 CC and the 307 CC, popularising a concept which was considered, until then, only for the elite. These successful first generation vehicles have already evolved further with the launch of the 207 CC and the soon-to-be launched 308 CC...
By the end of June 2008, Peugeot has produced 636,600 Coupé-Cabriolets for enthusiasts of this "lifestyle" motoring concept, making Peugeot the world leader in this body style.
Since the launch of the 307 CC in 2003, the structure of the lifestyle market has undergone a number of profound changes. Recently, cabriolets with a retractable rigid roof have become more popular than vehicles with a more vulnerable "soft top". For the majority of customers, the 307 CC is the household's main car. It is chosen for the intelligence of its design and for its elegance but is also greatly appreciated in daily use for its comfort, specification and ride quality.
The 308 has already replaced the 307 hatchback and SW versions, offering all the benefits of its successful forerunner while, at the same time, imposing its new identity, modern feel and strong personality.
In the same vein, the 308 CC with its four full size seats capitalises on all the original benefits of the 308, but still embodies the "307 CC spirit" and Peugeot's coupé-cabriolet expertise. Above all it promises enthusiasts of "lifestyle" motoring a unique offer: the ability to enjoy the car in all seasons and to benefit still more from the cabriolet configuration.
The 308 CC stands out by the superb fluidity of its design, both in its coupé and cabriolet configurations. From the badge to the end of the roof, from the door to the lower rear panel, the graphic style of its profile is emphasised even further by the light reflecting contours. Chrome detailing adds further to this already elegant profile.
Low slung and firmly planted on its wheels, the 308 CC has a prominent shape and very spectacular LED rear lights. The lights which use "red light curtain" technology create a unique signature for the car by day and by night.
The passenger compartment has an undeniable personality. Particularly striking in the "cabriolet" version, it has a different feel from the hatchback and creates the impression of a grand touring car.
The sculpted front seats with their integral head restraints have inbuilt air vents which diffuse warm air around the occupants neck. The rear seats mirror this distinctive design and offer rear accommodation surprisingly generous for a cabriolet.
The door panels also have an exclusive design, incorporating an elegant yet dynamic and robust metallic inner door handle. The sporty steering wheel, the special finish of the instrument panel and the "black lacquer" centre console complete this theme.
Company press release, last updated on February 23, 2009
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