The new "Fuori Serie" programme will be revealed at the Paris Motor Show. Abarth dedicates it to everyone who wants the ultimate level of customisation together with the exclusivity of a car built just for them. With the "Fuori Serie" programme, customers will have the chance to talk personally with the manufacturer to have their Abarths customised down to the smallest detail by a team of specialised Abarth designers, engineers and mechanics. A representation of the Officine Abarth Mirafiori showcases the project on the Paris stand. It is there where Abarth designers and engineers work with passion and professional expertise every day, and where the "Abarth Fuori Serie" team will guide customers in making their selections, devoting utmost attention to the details, craftsmanship and advanced technology that go into the car.
This exclusive programme is where customisation starts from performance, consistent with Abarth's spirit. Only the "Fuori Serie" - special production - cars will have 180 HP power tuning and will feature the exclusive 695 brand. Exclusivity is also found in the production process since all the "Fuori Serie" cars will be produced and type-approved at the Abarth "factory of victory". Testifying to their authenticity is a certificate issued together with the car, in addition to the fact that Abarth&C. will actually be its first owner. Lastly, the materials and finishes are also exclusive since the customer can choose from a range of colours and materials that are not offered in the standard product range.
Abarth has created two special collections to orient customers in their selection. In addition to liveries and exterior colours, they feature the use of special materials and trim levels, such as carbon finishes, dedicated personalisation plates and advanced technology outfitting like the Harman's JBL audio system, for "a superior-in-car listening experience".
Races have always been a part of Abarth's DNA. This collection, inspired by the cars that have written the brand's history, reinterpret their style with new materials and new finishes. From the Fiat 750 Record and 124 Sanremo all the way up to the X19 prototype: these are the record-breaking cars, the Abarth world rally champions, those driven by the greatest sports drivers that are being reinterpreted in a modern guise with a range of materials and finishes ranging from carbon fibre to sports fabrics, from leather to Alcantara, and from glossy to matt liveries.
A collection inspired by a modern world, sportsmanship - not necessarily drawn from the world of racing - as well as supercars and today's trends. Sportiness is also achieved through use of materials from research in the automotive field and in all the most technical sports.
Taken from the first of these collections is the brand-new livery being presented at the Paris International Motor Show, which draws its inspiration from the Fiat Abarth 131 Mirafiori "Olio Fiat". The "Olio Fiat" livery appeared the first time on the Fiat 124 Abarth Rally at the 1976 Montecarlo Rally, which Abarth competed in with three official teams. Three Autobianchi A112 Abarth 70 HP cars also competed in the same race, and with the same livery. The Fiat 124 Abarth Rally was still a winning competitor at the beginning of the 1976 racing season while awaiting the arrival of the new Fiat 131 Abarth. This made its début in the World Championship by winning the 1000 Lakes Rally in Finland, with the team of Markku Alen and Ilkka Kivimaki.
It was the start of a brilliant career that led the Fiat 131 Abarth to win the 1977 Constructors' Rally World Championship, the only world standings. The Abarth won the Portugal Rally with Alen, the New Zealand Rally with Fulvio Bacchelli, the Canada Rally, Quebec with Timo Salonen, the Sanremo Rally with Jean Claude Andruet and the Tour de Corse with Bernard Darniche in the 1977 season. The 1977 title was not the only international one as the Fiat 131 Abarth also made a name for itself in the 1978 and 1980 Constructors' World Championships. Its victories also include the European title in 1981 and the 1980 Italian championship, both won by Adartico Vudafieri.
Company press release, last updated on September 21, 2012
Wouter, please don't remind us Americans about all the old Fiats. The ones that were sold to us were interesting designs, but maintenance nightmares. What's the Italian word for "junk"?
"Fiat" will suffice.
If any of us buys the new ones, attractive though they might be, it will be a triumph of hope over experience.
Thanks for the article, though. It's nice to hope.