|Peugeot 308 R Concept|
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Pure and sleek, the new Peugeot 308 is transformed into an ultra-sporty concept car with refined design of the highest quality. Its bodywork bears the hallmarks of sportiness and innovates with a two-tone treatment, combining red and black, with a clean line of separation.
Solidly planted on the ground, the 308 R Concept is powered by the engine of the new RCZ R, a real powerhouse of energy. Developing 270bhp, this 4-cylinder 1.6-litre engine has a record specific power of nearly 170bhp/litre, and CO2 emissions of just 145g/km.
"The new Peugeot 308, with its pure and sleek style, is a hatchback which carries the Marque's upmarket ambitions. The 308 R Concept radicalises this boldness and enriches the expertise of Peugeot Sport to obtain extreme sensations." Maxime Picat, Director General, Automobiles Peugeot.
Immediately, the temperament of the 308 R Concept is clear. Its low posture, its wide track, its toned bodywork indicate simply its sports vocation while clearly linked with the new Peugeot 308. It retains the identity, the attention to detail, the sleek purity of lines of the production model while interpreting them in its own style.
"For us, it was clear that the 308 R Concept retained the identifiable features of the new Peugeot 308. They share elegance and sophistication. The 308 R Concept is a production car pushed to the extreme." Thomas Rohm, New Peugeot 308 and 308 R Concept Design Manager.
Sportiness is in the genes of this radical concept car. It is fully-expressed with the identifying colours of this ultra-sporty world. The interpretation is innovative and unique. The front is plain red which has a fluorescent base for flamboyance. It contrasts with a textured blue-black at the rear. The oblique cut line is inspired by the Onyx Supercar Concept.
The special bodywork components that distinguish the 308 R Concept from the new Peugeot 308 is not separate but fully integrated. Made of carbonfibre, the doors, front wings, the body sides and sills, bonnet and bumpers are secured to the metal structure which retains only the roof and tailgate of the original.
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