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Initiale Paris Concept
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  Renault Initiale Paris Concept
 

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Country of origin:France
Produced in:2013
Introduced at:2013 IAA
Source:Company press release
Last updated:September 10, 2013
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Click here to download printer friendly versionRenault unveils Initiale Paris, the sixth concept car in the design strategy initiated by Laurens van den Acker. Blending technical know-how with creative prowess, the new concept car previews the Espace replacement in an Initiale Paris version and embodies the brand's expertise and ambitions in the premium segment.

Renault's "life cycle" design strategy encompasses the experiences of its customers as they fall in love, discover the world, found a family, work, play, and attain wisdom. The strategy is based on an emotional styling language that is simple, sensual and warm in equal parts.

It is rare to see a brand display six concept cars together on its stand. By doing so, Renault is expressing the culmination of a cycle and the success of its design renewal. The exhibition puts each life stage into perspective by bringing visitors a few simple keys to make the brand's approach easier to interpret.

The six "petals" in the life cycle have now been revealed:
  • Love: Life starts when you fall in love, a founding step expressed by DeZir.
  • Explore: Then comes the moment to explore the world as a couple with the Captur crossover.
  • Family: After which, you found a family, with R-Space, embodying the minivan and family car.
  • Work: Life is all about professional activity, with the Frenzy light commercial vehicle, and the associated moments of leisure.
  • Play: Then there are the good times and fun, in the shape of the Twin'Z and Twin'Run concept cars.
  • Wisdom: At some point, everyone aspires to serenity, a time when they can take full advantage of life.
The Initiale Paris concept car, making its debut at Frankfurt, illustrates open-mindedness and the pleasures and sensations associated with a premium vehicle.

"By making direct links between concept and production cars, Renault is delivering on the promise to design simple, sensual and warm vehicles with emotional appeal." Axel Breun - Concept and Show Car Design Director

"Wisdom" is the sixth petal in the strategy, unveiled at this year's Frankfurt Motor Show. Embodied by Initiale Paris, this petal stands for open-mindedness and the ability to enjoy life to the full by focusing on feelings and pleasure. It is in this spirit that Renault designers created Initiale Paris, an all-new take on travel, premium class, with all the emotions the brand sees in that experience.

"Initiale Paris is the sixth concept car in Renault's design strategy. It previews the Espace replacement in an 'Initiale Paris' version embodying Renault's vision of the premium segment." Laurens van den Acker - Vice President, Corporate Design

"The Initiale Paris concept car is a concentrate of the very best of Renault, caressing the senses through style and innovation." Francois Leboine - Initiale Paris designer

Initiale Paris is a large car, at 4.85 m long. Prestigious but without excess, the new concept car promises impressive spaciousness on board. Its body styling immediately expresses:
  • the vitality of a saloon, through its emphatic grille and muscular shoulders,
  • the character of an SUV, with large 22-inch wheels and sculptured wings,
  • and the light and space of an MPV, through a generous glazed surface and innovative roof that plays with light.
The flowing and contemporary body styling of the Initiale Paris concept car is inspired by the worlds of architecture and aeronautics, two fields in which the generally mutually-exclusive qualities of robustness and lightness come together.

The shape of the side windows evokes that of a feather. The rear quarter light, shaped like an aircraft tail fin, houses innovative, motorized aerodynamic screens that deploy like the flaps of a tail fin with a sophisticated movement heightening the emotional content of the styling.

The harmony between robustness and lightness is showcased further by the repetition of a strong graphic design on several parts of the vehicle. The motif, made out of an assembly of diamond shapes, shares the spirit and design of a bee hive. It features on the exterior of the grille, the wheels, and the sides of the vehicle. Linking exterior and interior, it also figures on the floor section where the rear-hinged doors open.

The structural composition brings to mind the frame of an aeroplane, but also gives a nod to the Grand Palais and the Eiffel Tower, emblematic Parisian monuments, the capital of French-style elegance. The most formal homage to Paris is made by the concept car's highly original aluminium and plexiglass roof. Milled directly out of the main body, it depicts a map of Paris - solid and transparent - showing the city's districts and arteries and the River Seine. The technical feat, with its spectacular aesthetic result, gives meaning to the new "Initiale Paris" signature in particular and to Renault in general, since it was on the banks of the Seine that Renault's industrial adventure began. And what city better than Paris embodies French joie de vivre and refinement or luxury in the eyes of the world?

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