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RC 350
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  Lexus RC 350
 

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Country of origin:Japan
Introduced in:2014
Introduced at:2013 Tokyo Motor Show
Source:Company press release
Last updated:November 20, 2013
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Click here to download printer friendly versionLexus unveiled its new production-ready RC coupe at the Tokyo motor show, a car designed to raise awareness of the brand with a wider audience and imbue it with even stronger emotional appeal.

RC is part of a ride and handling revolution at Lexus, something which began with the latest-generation GS and gained further momentum with the launch this of the new IS. Although it's built on the GS platform, the RC is not simply a two-door derivative of a saloon, but differs in all its dimensions from the GS and IS.

Two versions were revealed: the RC 350, with a 3.5-litre V6 engine teamed with an eight-speed sequential transmission; and the RC 300h hybrid, with a 2.5-litre petrol unit.

Chief Engineer Junichi Furuyama, who also leads the IS programme, said the aim is for the RC to engage with owners on an emotional level: "One of the main reasons motoring enthusiasts aspire to own coupes is that they look cool, sexy even. We developed the RC to deliver the kind of extra responsiveness that drivers find exhilarating, not overwhelming, true toomotenashi - the traditional Japanese spirit of hospitality."

Mark Templin, Executive Vice President Lexus International, said: Our focus is to strengthen the brand's emotional appeal through our products and the RC is another demonstration of this.

"The emotional attachment people make with a coupe is rooted in purity of design and the driving experience. With the RC our engineers have got that balance right."

The designers have endowed the RC with deeply contoured lines and crafted the widest and lowest-set interpretation yet of the Lexus spindle grille.

In terms of size, it occupies a unique position in the Lexus range, measuring 30mm wider, 35mm lower and 70mm shorter in the wheelbase than the IS saloon, giving it a classic coupe stance.

Triangular headlamps capture the sporty characteristics of the earlier LF-LC concept, along with the novel three-lamp LED configuration that was part of the show car's design. Both front and rear lighting units use the Lexus L design motif.

The aluminium wheels further express the concept-to-production design philosophy, with two designs: a deeply sculpted, 10-spoke 19-inch wheel and a muscular, five-spoke 18-inch version. Both are precision-machined and finished with elegant black and platinum caps.

The hero colour for the RC is red, with a new Lexus painting process giving brighter and stronger contrasts through using multiple layers of clear and deeper-coloured coating.

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  Article Image gallery (16) Specifications User Comments (3)