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Intrado Concept
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  Hyundai Intrado Concept
 

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Country of origin:South Korea
Produced in:2014
Introduced at:2014 Geneva Motor Show
Source:Company press release
Last updated:March 10, 2014
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Click here to download printer friendly versionAt the 2014 Geneva Motor Show, Hyundai Motor has unveiled its new concept car, Intrado, to a global audience for the first time.

Intrado signifies a new direction for Hyundai, and is a vision of how cars will meet future mobility needs. Far more than a styling exercise, Intrado demonstrates Hyundai's belief that advanced vehicle technologies and intelligent design can combine to engage more effectively with driver and passengers.

Woong-chul Yang, Vice Chairman at Hyundai Motor Company (HMC) Namyang R&D Centre, commented: "As we develop lightweight technologies, the application of advanced materials such as carbon fibre reinforced plastic (CFRP) in structural members is of great interest to us. Intrado reflects our innovative efforts in this area, while demonstrating the close collaboration between designers at Hyundai Design Centre Europe and engineers at HMC Namyang R&D Centre. The result is Intrado -a vision of how eco-friendly cars will deliver delight to our customers."

Allan Rushforth, Senior Vice President and Chief Operating Officer at Hyundai Motor Europe, added: "Hyundai Motor's vision is 'lifetime partner in automobiles', and Intrado truly embodies this thinking. We have looked to the future and the roles cars will play in our daily lives. Intrado is also a demonstration of our technological and design abilities, and shows our outlook for mobility in the region. Hyundai has a great SUV heritage in Europe with the hugely-popular ix35 and Santa Fe models; Intrado both draws on this heritage and envisages the compact car requirements of the millennial generation."

Intrado results from a fresh consideration of passenger vehicles, and has therefore been designed and developed from the inside out. The interior is defined by a focus on usability and adaptability, with innovative materials and contrasting colours utilised to appeal to buyers with an active lifestyle. At the same time, by including only what is relevant to buyers, the exterior of Intrado presents a progressive interpretation of Hyundai Motor's established form language, Fluidic Sculpture.

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