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PassoCorto Concept
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  Hyundai PassoCorto Concept
 

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Country of origin:South Korea
Produced in:2014
Introduced at:2014 Geneva Motor Show
Designed by:IED
Source:Company press release
Last updated:March 09, 2014
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Click here to download printer friendly versionPassoCorto, a concept car realised by the Master in Transportation Design at Istituto Europeo di Design of Turin - in collaboration with the Hyundai Design Centre Europe - will be unveiled at the 84th International Geneva Motor Show in March.

The full-scale PassoCorto mid-engined sports car model is the work of sixteen students on the Master's course at IED, coordinated by Luca Borgogno, Lead Designer at world-renowned design house, Pininfarina. The concept is the result of a process marked by various assessment stages, simulating a real working situation.

Hyundai Design Centre Europe gave the Institute a design brief, with its target customers being young, connected people, known as generation Y. This target market also includes the students on the Master's course themselves, who were asked by Hyundai Design to draw and design the Hyundai that would be top of their list for buying and driving.

All students submitted design proposals; the two that were judged to best fit the initial brief were selected and "merged" together into the final version, which combines approximately 70% of one proposal and 30% of the other.

The entire class then created a core working team in order to create a well-integrated full-scale model of the two final design versions. The result is the spectacular Hyundai PassoCorto, a fascinating glimpse at what a mid-engined, lightweight Hyundai sports car might look like in the future.

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  Article Image gallery (11) Specifications