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  Audi Show Car
 

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Country of origin:Germany
Produced in:2014
Introduced at:2014 Los Angeles Auto Show
Source:Company press release
Last updated:October 14, 2014
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Click here to download printer friendly versionAt the Los Angeles Auto Show, which begins on November 19, the brand with the four rings is presenting the first show car that bears the signature of the new Head of Design Marc Lichte.

For 45 year old Lichte, who was appointed Head of Audi Design in February 2014, the core competences of the brand - sportiness, lightweight design and quattro drive - all have a high level of importance. In a highly emotional and new design idiom, Marc Lichte communicates the technical competence and uncompromising product quality of the Audi brand - vehicle design is becoming an even stronger expression of progressive technology.

The concept car at the Los Angeles Auto Show marks a new beginning in Audi Design - both exterior and interior.

Marc Lichte was born on August 9, 1969 in Arnsberg in the Sauerland region of Germany. He began his professional career at Volkswagen AG in 1996 while still a student at Pforzheim University studying transportation design.

After joining the company, he worked as an exterior designer before being appointed Head of the Exterior Design Studio in 2006. At Volkswagen, Marc Lichte worked on production models that included the Golf 5, 6 and 7, the Passat 6, 7 and 8, the Touareg and the Phaeton.

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