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Novo Concept
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  Kia Novo Concept
 

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Country of origin:South Korea
Produced in:2015
Introduced at:2015 Seoul Motor Show
Source:Company press release
Last updated:April 02, 2015
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Click here to download printer friendly versionKia Motors unveiled its latest concept car - the Kia Novo - at the Seoul Motor Show 2015. Featuring bold, coupé-inspired styling and a minimalist, driver-focused cabin, the Kia Novo hints at the design direction for the brand's next-generation compact vehicles.

Taking its name from the Latin 'novatus' (meaning renewed or refreshed), the Kia Novo concept is aimed at modern urbanites with stressful jobs and frantic schedules. Interpreted by Kia's designers, the name 'Novo' represents the concept of making something new and fresh. The Novo establishes a calming, focused environment in which drivers can refresh and rejuvenate as they transition from one life commitment to the next.

Fittingly, 'novatus' also provides the origin of the English word, 'innovation', which the Novo concept brings to life with thoroughly innovative styling and high-tech interior features. The Kia Novo takes inspiration from classic, traditional craftsmanship and vehicle design, and reinterprets it for the 21st Century using modern materials and cutting-edge production techniques to create a sharp, dynamic body over a state-of-the-art powertrain.

Designed at Kia's state-of-the-art Namyang design centre in Korea, and based on a specially-adapted version of the Cerato (Forte) platform, the Novo bears a coupé-inspired silhouette and unmistakeable Kia styling. The Novo's minimal front overhangs, longer rear overhangs and fastback roofline, as well as a slim, long glass area, give it a raked, sporty profile.

The smooth, geometric design of the car's shape is blended with a series of sharp, decisive lines and forms around the body. The front of the Novo sports the latest interpretation of Kia's hallmark 'tiger nose' grille, now wider and more deeply embedded, and slim new laser headlamps. Low, wide air intakes house additional laser headlamps, which frame the Novo's bold face, emphasize its low, wide stance and give the car a unique light signature.

The large front wheel arches lead directly into a strong, consistent shoulder line to meet the rear laser lamps, whose shape echoes those of the front for an identical light signature. The rear of the car uses prominent lines and low triangular exhausts to add greater width and volume to its shape and emphasize the car's sportiness and on-road stability. Crisp lines surrounding the rear of the car ensure a high aerodynamic efficiency.

The Novo's sharply creased bodywork gives the car a clean, modern appearance when viewed from the side, with strong lines on the doors, skirts and aluminium wing vents. Rear-hinged doors complete the car's striking profile appearance, with slim, central pop-out door handles running level to the finely-sculpted aluminium door mirrors. The Novo's diamond-cut alloy wheels feature a similarly sharp design, made up of straight edges and two-tone carbon and silver finish.

Completing the Novo's thoroughly contemporary look are an aluminium rear roof line and two-tone silver and green paint finish.

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  Article Image gallery (5) Specifications