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8 Series Coupe Design Study
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  BMW 8 Series Coupe Design Study
 

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Country of origin:Great Britain
Produced in:2017
Source:Company press release
Last updated:May 26, 2017
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Click here to download printer friendly versionThe BMW Group is using this year's Concorso d'Eleganza Villa d'Este to unveil the BMW Concept 8 Series, the essence of a modern-day BMW coupe wrapped up in an enthralling design study. The study car will serve as a taster of a forthcoming BMW model - the new BMW 8 Series Coupe, slated for launch in 2018 and part of the biggest model offensive in the company's history. The NUMBER ONE > NEXT strategy sees the BMW Group aiming to significantly increase sales and revenues in the luxury class, and the BMW 8 Series Coupe plays an important role here. "The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW," explains Chairman of the Board of Management of BMW AG Harald Krüger. "The forthcoming BMW 8 Series Coupe will demonstrate that razor-sharp dynamics and modern luxury can go hand-in-hand. This will be the next model in the expansion of our luxury-car offering and will raise the benchmark for coupes in the segment. In the process, we will strengthen our claim to leadership in the luxury class."

The BMW Concept 8 Series reveals much of what is to come. "The BMW Concept 8 Series is our take on a full-blooded high-end driving machine," says Adrian van Hooydonk, Senior Vice President BMW Group Design. "It is a luxurious sports car which embodies both unadulterated dynamics and modern luxury like arguably no other. For me, it's a slice of pure automotive fascination."

The exterior brings together the past and the future. The BMW Concept 8 Series is immediately recognisable as a BMW, but also displays new design ideas and form-building techniques. "The design of the BMW Concept 8 Series provides a fresh interpretation of iconic BMW styling cues," adds van Hooydonk. "And it also showcases a new approach to the use of forms which is reflected particularly prominently in the car's surfacing. A handful of crisp lines mark out clear surfaces, and the car's volumes are powerfully sculpted. Together, these elements make a forceful statement and create a model brimming with character. In short, this is a driver's car."

The flanks: expansive surfaces set within a sporting outline. The silhouette of the BMW Concept 8 Series spreads low and powerfully over the road. The interplay of a long bonnet and flowing roofline bring dynamic allure to the car's flanks, while the striking upward sweep of the concept's trailing edge provides a crisp conclusion to the car's rearward flow and adds another sporting flourish.

Within the car's silhouette, the refreshingly clean yet also dramatic arrangement of surfaces and forms catches the eye and creates a crisp, modern look. The sharply drawn lines coursing over taut volumes represent a visual promise of the vividly dynamic driving experience that awaits.

A look at the details reveals two expressively styled character lines providing the border for surfacing that appears to be formed by air rushing out of the Air Breathers. Further back, the eye is guided to the pronounced flaring above the rear wheels. The flanks as a whole draw attention to a new aspect of BMW's expertise in the execution of surfaces. Skilfully moulded line sources and flowing highlights accentuate the athletic contours of the BMW Concept 8 Series. And the exclusively developed exterior paint finish Barcelona Grey Liquid - a greyish-blue with highly iridescent pigments - shows off the surfacing to optimum effect. Large (21-inch) light-alloy wheels feature a sporty and exclusive multi-spoke design and aero elements, generate visual depth and set the seal of the compelling appearance of the car when viewed in profile.

The front end: sporty, low-slung and visually striking. A large kidney grille, slim twin headlights and large air intakes form a striking, sporty front-end graphic. The classic BMW template has a fresh interpretation here, taking the company's design language in a different direction. For example, the two kidneys are very low to the road and spread broadly across the front end. Taking inspiration from BMW coupes of years past, the kidneys are brought together by an unbroken frame to form a single large element. The grille widens as it extends downwards, emphasising the dynamic character of the BMW Concept 8 Series. Together with super-slim laser headlights and the hexagonal take on the "twin circular" theme, it brings a focused look to the front end.

The large side air intakes in the front apron intensify the car's wide, sporting stance on the road and promise a very pure dynamic experience. The carbon-fibre element between them underlines the car's sporty, high-performance character.

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