[Misho]

I fully understand your point, what i meant is that even in a car market like North America where both cars are available and the S-class costs considerably more than the LS, Mercedes continous to outsell Lexus in this category. Although i do know that Lexus is always rated greatly and has amazing customer satisfaction.
I guess now there is a new market segment that opened in the car market, its sort of a sub-luxury class. It contains some really good cars that r a bit cheaper and got to the point were they are not supposed to compete with the traditional luxury cars (MB, BMW, Jag, Audi...) This new class features cars like Lexus LS, Infinity Q45, Cadillac Deville . . .