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Innovative Technologies Make Life Easier and Safer

In addition to Dodge Avenger’s bold, aggressive design and functional interior, this all-new mid-size sedan also features a slew of new technologies unique in the segment.

“The 2008 Dodge Avenger heats up the mid-size car competition with several cool technologies,” said Tom Loveless, Director–Dodge Marketing and Global Communications. “From an available one-of-a-kind chilled beverage storage bin in the instrument panel to a heated/cooled cupholder and heated cloth seats, Avenger offers features buyers will really warm up to.”

Many unique features set Dodge Avenger apart in the extremely competitive mid-size car segment. These features include:

• Chill Zone™—a storage compartment in the top of the instrument panel that holds up to four standing 12 oz. beverage cans. Depending on ambient temperature and air conditioning settings, the bin can keep beverages cool
• A heated/cooled front cupholder that keeps cold beverages cool and hot beverages warm. The system heats to 140 degrees Fahrenheit or cools to 35 degrees Fahrenheit
• YES Essentials® Fabric—an easy-care, soil-repellent and anti-microbial textile that protects seats from stains, odors and discoloration
• Heated cloth seats
• An available DVD rear-seat entertainment system that includes AM/FM stereo radio with MP3 capable CD/DVD player, six-disc CD/DVD changer and SIRIUS® Satellite Digital Audio Radio
• Light-emitting Diode (LED) interior lighting with high-focus white lights that provide directional lighting in both the front and rear seats
• MP3 play capability on all audio systems

The 2008 Dodge Avenger also features MyGIG™, a cutting-edge information, entertainment and safety navigation audio system that raises the bar on in-vehicle communications. This best-in-class, next-generation navigation radio features a 6.5-inch Thin Film Transistor (TFT) Display with a touch-screen panel that can support 65,000 colors, providing a three-dimensional appearance to graphics and animation, as well as multiple font sizes and styles. The MyGIG system follows voice-activated commands and includes many new features for music, sound, movies and personalized picture displays, including:

• A 20 gigabyte hard disc drive that includes Music Juke Box for organizing music and pictures on the hard drive
• Universal Serial Bus (USB) that provides both MP3 connectivity and downloading of WMA, MP3 and JPEG files onto the hard drive
• Gracenote® database installed on the hard drive, which provides song identification, including composer, artist and title
• Playlist creation capability to provide easy access to files
• Voice memo recording, which allows a message up to 3 minutes long to be recorded using the microphone integrated into the rearview mirror
• Radio screen, which can display movies (when vehicle is not in motion)
• SIRIUS Satellite Radio, which provides customers with more than 125 channels of the best music, entertainment and information coast-to-coast, 24 hours a day. This includes 100 percent commercial-free music, as well as sports, news, talk, entertainment, traffic and weather
• UConnect® Hands-free Communication System that uses Bluetooth® technology to provide voice-activated wireless communication between the occupants’ compatible cell phones and the vehicle’s onboard receiver. The hands-free option promotes safety, freedom, value and flexibility

Safety Features and Structure Combine to Protect Vehicle Occupants

Safety and security are a top priority among mid-size car buyers in the United States, and the all-new 2008 Dodge Avenger offers a unique combination of class-leading safety features that are designed to keep occupants both safe and secure. Avenger’s safety cage is constructed with dual-phase, high-strength and ultra-high-strength steel components designed to protect occupants in all driving situations. Avenger’s extremely strong safety cage is complemented with a combination of standard safety items demanded by buyers in the mid-size segment, including:

• Advanced multi-stage front air bags
• Side-curtain air bags
• Front-seat-mounted side air bags

Anti-lock brakes and ESP with Traction Control also are available on the 2008 Dodge Avenger.

Hitting the Bulls-eye

The all-new 2008 Dodge Avenger will compete in the largest, most competitive segment of the U.S. passenger car market: the 1.9-million-unit-a-year standard mid-size segment, which accounts for approximately 11.4 percent of the total car and truck industry and approximately 31 percent of the passenger car market. Highly fluctuating gas prices and new model offerings suggest the market will see future growth, and with its bold Dodge design, value price, solid standard equipment and innovative features, the new Dodge Avenger is ready to pounce when traditional mid-size car buyers are drawn into Dodge dealer showrooms, looking for what only Avenger can offer: pure Dodge attitude in an affordable performance package.

Avenger is designed to appeal to Generation Xers who are 30-45-years-old, married and have a median income of approximately $60,000. Sixty percent are male, and 40 percent are college-educated. Many have small families with one or two children. These mid-size car buyers are youthful, full-of-life and have active lifestyles. They enjoy challenging themselves at their jobs and with their hobbies. They want a vehicle that is affordable and matches their personality, something with a unique style that offers sporty performance, enhances their self image and is fun to drive. Dodge Avenger, with its bold, aggressive Dodge design, functional interior, innovative features and essential levels of reliability, gives them a car that will impress their friends with its looks and performance.

2008 Dodge Avenger Production

Production of the 2008 Dodge Avenger began in the fourth quarter of 2006 at the refurbished Sterling Heights (Mich.) Assembly Plant, alongside the Chrysler Sebring and Chrysler Sebring Convertible. Avenger’s 173 horsepower 2.4-liter four-cylinder World Engine is built in the state-of-the art Global Engine Manufacturing Alliance (GEMA) plant in Dundee, Mich. The 2.7-liter V-6 engine and the 3.5-liter V-6 engine are built at the Kenosha (Wis.) Engine Plant.

Global Engine Manufacturing Alliance (GEMA)

The World Engine is a family of world-class four-cylinder engines produced by GEMA in Dundee, Mich., delivering an exceptional combination of quality, fuel efficiency, refinement and performance. GEMA is owned equally by DaimlerChrysler Corp., Mitsubishi Motors Corp. and Hyundai Motor Co. By optimizing the three joint venture partners’ strengths, global economies of scale and the latest practices in flexible teams and machines, GEMA aims to set a new benchmark in engine plant productivity.