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2008 BMW 6 SERIES: The Authentic, Progressive Grand Touring Automobiles with Newly Updated Styling, Interior Refinements and New Luxury Options
06/26/2007

Woodcliff Lake, NJ - June 26th, 2007... Featuring highly attractive modifications to their characteristic design, an interior further refined in many details and boasting new color highlights, as well as innovations in drive technology and driver assistance and safety systems, the new BMW 6 Series Coupe and the BMW 6 Series Convertible offer a greater thrill and more style than ever before.
Indeed, through their looks and style, combined with cutting-edge technology, both models are authentic representations of the classic Grand Touring automobile featuring modern highlights together with classic qualities.

Brilliant performance is delivered by the eight-cylinder power unit featured in the BMW 650i Coupe and the BMW 650i Convertible. Developing 360 hp from an engine capacity of 4.8 liters, this power unit allows truly dynamic performance combined with incomparable smoothness and refinement.
The new six-speed automatic sports transmission is tailored perfectly to the character of the BMW 6 Series, combining comfortable cruising with the option at any time to use the full power and muscle of the engine for all-out acceleration and driving dynamics.

Style and sport are indeed inherent characteristics of the BMW 6 Series: either as an elegant Sports Coupe in the proud tradition of a genuine Grand Touring Coupe or as a dynamic Luxury Convertible enabling the driver and passengers to enjoy the wind rushing by in an incomparable manner. Both models combine their strengths with the convincing everyday driving qualities of a large and spacious 2+2-seater.

The BMW 6 Series Coupe and Convertible stand for a heritage of no less than 70 years dedicated to the thrill of mobility and success in motorsport. Cars such as the BMW 327/328 Coupe, the BMW 3200 CS, the BMW 3.0 CSi and the first generation of the BMW 6 Series to this day represent the unique combination of elegance and competition-oriented sportiness so characteristic of BMW.

The history of dynamic driving pleasure with nothing but the sky above was originally introduced in the BMW 327 Convertible, the BMW 335 Convertible, and the BMW 503 Convertible, all of them milestones in technology and design, with a strong and lasting impact on the ongoing development of the brand and its products.

The 6 Series today also plays a significant role within BMW's model portfolio. It is indeed the benchmark for innovation, and a powerful expression of progress in technology. Cars of this kind establish a particularly active relationship between the manufacturer and the customer, with the dedicated 6 Series owner showing a clear preference for the BMW brand and, at the same time, a strong affinity for innovations in technology, premium quality, and individual style.

An attitude of this kind creates a particularly close relationship with the product and its features not only prior to, but also after purchasing the car. Innovations of this standard endorsed and acknowledged by the critical customer of this caliber have the potential to define the progress of the entire brand. This, in turn, makes the BMW 6 Series a role model not only in design, but also in its control and operating concept, its comfort functions, chassis and suspension technology, and driver assistance systems.

Having built over 75,500 cars within the past three years is impressive proof of the close link between the BMW brand and the tradition of the sophisticated, top-quality Grand Touring automobile. In this segment, facing keen competition from a number of high-ranking competitors, the BMW 6 Series, measured in terms of registration figures, ranks a proud second among all luxury sports cars the world over. In other words, right from the start it immediately left the competition with comparable all-round qualities far behind.
Clearly dynamic: new highlights in exterior design.
The BMW 6 Series boasts powerful innovations characteristic of the brand and its leadership over the competition not merely through the cars' power unit. For in their design and style, both the 6 Series Coupe and the 6 Series Convertible offer a level of quality only the development process applied by the BMW Group is able to achieve.

While the engineers responsible for developing the drivetrain benefit from skills and the art of engineering going back decades in enhancing the level of perfection through new technologies such as EfficientDynamics, the success of BMW design lies in the ability to interpret the traditional values of the brand with supreme creativity in looking into the future. Hence, the design and styling of the BMW 6 Series clearly reflect the highly dynamic, refined, top-quality and progressive technical standard of the car as a truly authentic rendition of this supreme standard.

The overall design and look of both models, offering perfect harmony and balance to the last detail, is borne out in particular by the sculptural look of both cars, providing a perfect match of all lines and design features. Indeed, the smooth, uninterrupted flow of all characteristic lines on the 6 Series ensures harmonious interplay of the front section, the sides and rear sections of the car, the generous and powerfully curved surfaces all coming together to provide a harmonious picture to be admired in its sporting elegance and dynamic class from every angle and every perspective.

Offering this unique design language, the BMW 6 Series Coupe stands out as a modern and innovative interpretation of the classic Grand Touring Coupe. And in the same way, the BMW 6 Series Convertible, through its design, is a proud symbol of sporting and elegant driving pleasure with nothing but the sky above.

Powerful and full of presence from every perspective.
Both the Coupe and Convertible now make an even more powerful and striking stance on the road. The strong lines extending all the way from the A-pillars along the entire engine compartment lid to the BMW kidney grille and forming a dynamic arrow further emphasized by the powerfully chiseled bars in the lower air intake.

The air intake itself is even wider than on the former model and borders at the bottom on a new contour edge significantly highlighting the wide track of the car. The newly designed directional indicators, in turn, featuring LED light units with a crystalline effect, provide an even more distinctive signal than before.

Through their striking contours, the headlights give the front end of the BMW 6 Series a clear, focused look, new light technology adding further brilliance. Featured as standard, the bi-xenon dual round headlights are covered by a layer of clear glass at the surface, their corona rings now offering BMW's typical daytime driving light function.

With its long wheelbase, the long and sleek engine compartment lid, the greenhouse moved far to the back and the low roofline tapering out gently to the rear of the car, the BMW 6 Series has all the proportions of a classic Coupe. And thanks to its unique finned roof, the BMW 6 Series Convertible also offers the same, dynamically stretched silhouette.

The light edge on the side-sills is even more pronounced and distinctive than before on the new BMW 6 Series, offering extra volume and contours to highlight the sporting character of the car. The new metallic paint colors Deep Sea Blue and Space Gray, as well as new light-alloy rims, offer further options in rounding off the sporting elegance of the new BMW 6 Series according to the customer's individual preferences.

In the process of modifying the rear end of the car, BMW's designers have harmoniously continued and enhanced the concept of ongoing lines extending around the entire vehicle. The section of the luggage compartment lid beneath the spoiler lip is even more concave in design than before, rising up less steeply to provide not only a more dynamic look, but also more distinctive light/shade contrasts, making the entire rear end of the car look even lower and more dynamic.

On both the Coupe and Convertible, the additional brake light is now integrated in the spoiler lip. The inner structure of the rear lights has also been modified to reflect the new lines of the car, with all light sources now being LED units.

The harmony of lines on the luggage compartment lid, the rear lights and reflectors is likewise more intense and striking than before, the line formed by the lower edge of the rear spoiler sweeping gently downwards, where it is taken up by the outer contour of the rear lights. Then, following the design of the lights, the spoiler line, while still moving down, sweeps to the inside, where it is taken up by the contour of the low, even more stretched-out and sleeker reflectors.

BMW 6 Series all the way: harmony of design outside and inside.
The stylish and elegant dynamism of the car's exterior design continues smoothly and harmoniously within the interior of the BMW 6 Series. Bearing a clear analogy to the exterior design of the car, the concept of dynamic harmony forms clear, flowing lines and tense, muscular surfaces. As an example, the sweeping cover above the dashboard starting beneath the windscreen extends back on both sides in an ongoing, dynamic line leading into the door panels and surrounding the armrests. Both the driver and front passenger are therefore enveloped by tense, even exciting design elements continuing all the way to the center console between the rear seats, thus emphasizing both the sophisticated style and elegance of the interior in a genuine visual and tangible experience.