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Sharing Faurecia’s vision of the future
All innovations featured here illustrate how Faurecia is able to combine its extensive design and engineering expertise to offer a new level of ”premium” values which automakers’ designers can then utilize in their creative visions for new products. As Faurecia’s Industrial Design Vice President Andreas Wlasak puts it: “This is the first ever concept to bring all of Faurecia’s disciplines into play. But it is not just a catalogue of features; it is an integrated statement of market understanding, product innovation and development competencies within a full-size concept car.”

Faurecia’s strategy – based on component platforms where invisible parts are standardized as much as possible – opens space and design freedom for automakers. By presenting a full vehicle concept, Faurecia is able to demonstrate its design and engineering expertise across its six product lines in a vehicle environment, as the end-user would experience it. Each innovation can be appreciated in its context.

Anticipating user needs and creating a dialogue with automakers
The Premium Attitude concept car is aimed at starting new dialogue with automakers’ design, product planning and senior management departments before new vehicle projects are started. As Philippe Aumont, Vice President of Product Planning stresses: “Our concept is not trying to compete with our clients, but to act as an enabler of joint innovation development.” The Tatra’s classic sedan silhouette was chosen as the basis for the Premium Attitude because it offers a very similar interior space to a modern Mercedes-Benz E-Class, BMW 5 Series or Audi A6, and shows that such vehicle body types can still compete in terms of versatility and premium space, when developed intelligently. Furthermore, Premium Attitude emphasizes the increasing importance of vehicle interiors to offer more differentiation in an ever more fragmented automotive market.
This concept car is also a truly international project, encompassing Faurecia teams from France, the United States and Germany and involving Faurecia’s expertise in the fields of industrial design, product planning, research & development and engineering.

Faurecia’s new Premium Attitude concept car reveals the next generation of interior innovations available to automakers. Far from a flight of fancy, Premium Attitude displays Faurecia’s ability to create new design innovations and to integrate them into
highly feasible engineering solutions within one car. Faurecia is a global specialist in six major modules, including seats, doors, cockpits, acoustic packages, front ends and exhaust systems. Faurecia is committed to innovation and premium, creating design freedom for its customers through end-user understanding, technology integration, and production expertise. This
new complete-value-chain approach accounts for the economic reality of the business in which both the costs and risks incurred by innovation must be managed appropriately. In a growing premium market, Faurecia shows that premium products are possible in any style of vehicle.