[90ft]

Some design references for Premium Attitude

1 2007 Fiat 500
The new Fiat 500 launched in July 2007, exactly 50 years after the iconic first model. Fiat wants this car to symbolize new levels of quality for the brand and much has been made of its personalization possibilities.
Due to the car’s massive options list there are said to be more than 500,000 potential permutations.

2 Apple iPod
The iPod is one of the most successful products of the 21st Century. Since launching in November 2001 the portable digital media player has sold more than 100 million units worldwide due in no small part to its pleasing and intuitive design. Other MP3 players were launched before it, but its success has made it the generic name for this type of product, like “Hoover” became for vacuum cleaners.

3 1972 Tatra 603/2
There were three generations of Tatra 603, the first built from 1955-1962, the second from 1962-1968 and the third from 1968-1974. The model used for this project is a third generation model built in 1972 but still curiously called the Tatra 603/2 (as ‘2’ stands for second generation). The Tatra 603 was chosen because its interior package is very close to premium cars in
the executive ‘E-segment’ – i.e. the Audi A6 and Mercedes-Benz E-Class. The major changes made for the concept included removing the B-pillar, moving the C-pillar back 100 mm and replacing the normallyhinged doors with coach doors – all for presentation purposes. The original car was also rear-engined. The unit was removed to display the trunk concept.

4 Paul Smith
An English clothing designer whose signature style is classic tailoring with a twist of quirky individuality – for instance a dark suit with a colorful inner lining. The brand sells in 35 countries worldwide.

5 Rolls-Royce Phantom
Faurecia makes the wraparound rear-door and seat system for the current Rolls-Royce Phantom – one of the most luxurious cars in the world. The Rolls-Royce brand has defined luxury motoring across the globe since 1906 – when Charles Rolls met Henry Royce and decided to create the “the best car in the world”.

6 The Lama chair
Designed by Ludovica and Roberto Palomba for Zanotta and launched in 2006, the chair features asymmetric armrests of differing lengths and angles so that it also doubles up as a chaise longue.

7 The Coanda effect
The Coanda effect was discovered in 1930 by the Romanian aerodynamicist Henri-Marie Coanda (1885- 1972). He observed that a stream of air (or another fluid) emerging from a nozzle tends to follow a nearby curved surface, if the curvature of the surface or angle the surface makes with the stream is not too sharp.

8 Christian Louboutin
This Frenchman is one of the most famous shoe designers in the world today, beloved of numerous high profile female celebrities (including Madonna). All his upmarket shoes feature red soles – a trait that has become his logo.