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I would say they were a marketing success - they brought a reputation to the MoPar line, especially Plymouths, that Chrysler Corporation wanted. The fact that they didn't sell all that many only means it wasn't a sales success. Even then, I can't think that they thought they would sell many - again, it was a reputation engine.
And I disagree with the "clunker" terminology...
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REAL cars aren't built out of plastic + computers.
'67 Mustang Convertible - Daily Driver
'09 Harley XL1200n Nightster - gas saver extraordinaire
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