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Ya, unless they're a completly unknown company, just brand name advertising, doesn't make sense to me. New products, I kinda get, but just the brnad doesn't make sense.
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"I have a California and since it's our stupid cashcow for people who don't understand cars it must be as good as the Cayenne off road..."
-Luca di Montezemelo on his off track excursion (via Ferrer)
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