[Kitdy]

Originally Posted by Rockefella

I never understood those sponsorships. I feel like the returns aren't worth nearly the investment.

I sorta feel that as well but if they are willing to pay they are clever and may be right.

Then again, many businesses have made stupid ad decisions. I think of corporate stadium names - are they worth it? Does hearing the Leaf's arena referred to as the Air Canada Centre make me want to fly on Air Canada?