Farbio GTS/Supercharged GTS

[Egg Nog]

Wierd... this used to be the "Farboud GTS", the first "Iranian supercar". I guess they figured they could market it better if it was supposedly British, and additionally if it had a fancy quasi-Italian name.

[Coventrysucks]

Originally Posted by Egg Nog

I guess they figured they could market it better if it was supposedly British, and additionally if it had a fancy quasi-Italian name.

Or it could be that Arash Farboud hasn't had any involvement since 2004.

Originally Posted by digitalcraft

Second, these are both track type cars.

And the Corvette isn't a mid-engined sports car either, so...

[Egg Nog]

Originally Posted by Coventrysucks

Or it could be that Arash Farboud hasn't had any involvement since 2004.

An adequate indication of how out-of-the-loop I am.

[Cyco]

Originally Posted by digitalcraft

Um, no no all sorts of no. I was definitely not going just bang for buck. First, the radical is not a cheap car to maintain. Not cheap.

Its a Honda engine with some wheels and suspension. How do you get a maintenance cost from that other than cheap?

[Ingolstadt]

I like how they packaged it, track type car with a run of the mill engine, good luggage space, all the basic stuffs like aircon, sat nav touch screen bla bla.

But it looked uninspired, and mind you a car that looks uncharacterful and uninspired is in my books, worse than being ugly.

RX8 please.

[faksta]

Originally Posted by Egg Nog

Wierd... this used to be the "Farboud GTS", the first "Iranian supercar". I guess they figured they could market it better if it was supposedly British, and additionally if it had a fancy quasi-Italian name.

Farboud into Farbio?

It must be one of the strangest moves in recent automotive history; why would you name your company after what could easily be an Italian hair stylist off ITV's Footballer's Wives?

You may well know the history, but in case you do not , here it is. A few years ago Arash Farboud (a current Lusso contributor) started a small company whose goal was to make a rival to the Noble M12. It sounded like a good idea, afterall, Noble, TVR and Lotus had all had some measure of success doing similar jobs. Not too long after the inception of the company most of it was sold off to Chris Marsh, son of Marcos's founder. The last few years have seen bits and pieces of news about the car (called the GTS), but in the meantime Arash started a new company, using his other name as a moniker - Arash Cars was born.

Now at first glance it is conceivable that there could be some confusion between the two companies, they are after all two halves of one name. But when you look deeper under the surface it seems like a very bizarre move for Farboud/Farbio to have made - I'll tell you why.

There are two types of people when it comes to the marketing of these cars - the people who know the name Arash Farboud, and those who don't. Let's start with the first. These people (if you read car magazines or Lusso then you are probably one of them) will know the story behind the two companies and the two different products that they will be offering. By definition there is no confusion - these people already know what is happening.

The second type of person has never heard the name Arash Farboud, and so there is obviously no link to them between the two seperate words Arash and Farboud. Obviously there is no confusion here - why would there be.

I can see that the team at Farbio maybe wanted some identity for themselves, but at the end of the day they are an English company, and will presumably be trading on the heritage that this implies. So why then choose a third, or fourth, rate Italian wannabe name. Boxster and MX-5 move over, we have a new hair-dresser-chariot, and no one has even taken delivery yet.

What were the alternatives? Rumour has it negotiations took place over using the legendary Fangio name. That must be a bullet dodged; there are enough cynical marketing ploys these days without invoking Argentinian driver's names for English cars. Maybe Ferrario was considered too, presumably it would have been even more expensive than Fangio though. Maybe they should have settled on ***** [removed due to threatened legal action] - at least it is relevant.


Here from

[silverhawk]

Originally Posted by bmwpower

The front looks like the child of a carrera Gt and Ford Gt...looks alrite, but not amazing

Youre right. when i saw the second picture in the first post, i knew i had seen those headlights before.

[digitalcraft]

Originally Posted by Cyco

Its a Honda engine with some wheels and suspension. How do you get a maintenance cost from that other than cheap?

Because its a track day car. From what I hear, part replacement is extremely common. Parts like, you know, the engine.

[digitalcraft]

Originally Posted by Coventrysucks

And the Corvette isn't a mid-engined sports car either, so...

I hadn't realized being mid-engined was a requirement.

[Coventrysucks]

Originally Posted by digitalcraft

I hadn't realized being mid-engined was a requirement.

So, you can have a car that is quite different to the Farbio as a comparison, but not another car that is also quite different to the Farbio.

I see, it is all so clear now.

[-What-]

The Corvette is a proven quality vehicle that can turn faster track times than a Ferrari F430. I'd have to be a true drama queen to choose this untested, under-funded vehicle over a peaceful to maintain Corvette. No disrespect to this car...which looks like a McLaren F1 and Tesla combined to me.

[jediali]

Originally Posted by Coventrysucks

I see, it is all so clear now.

you remind me of father jessop from Father Ted

[digitalcraft]

Originally Posted by Coventrysucks

So, you can have a car that is quite different to the Farbio as a comparison, but not another car that is also quite different to the Farbio.

I see, it is all so clear now.

There's plenty of other reasons. I was going for use. There's plenty of other good mid-engined cars that would be better, I just hadn't brought one up because I didn't realize it was a requirement.

[Coventrysucks]

Originally Posted by digitalcraft

There's plenty of other reasons. I was going for use. There's plenty of other good mid-engined cars that would be better, I just hadn't brought one up because I didn't realize it was a requirement.

I didn't say it was, but why is, say, moving the engine and a different character of car apparently allowed as a comparison, but not "track" specialisation?

[Cyco]

Originally Posted by digitalcraft

Because its a track day car. From what I hear, part replacement is extremely common. Parts like, you know, the engine.

Not done many track days have you?

I'm also guessing you have grossly underestimated Honda engine reliability...