Tesco - sponsor BRC

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[quote=MSA][B]Tesco sponsors MSA British Rally Championship
BRC to be powered by bio-ethanol blended fuel[/B]


Supermarket chain Tesco will join the MSA British Rally Championship in 2006 as title sponsor with their new high octane petrol containing bio-ethanol, Tesco 99 Octane, produced by Greenergy.

The move sees the MSA British Rally Championship taken to a whole new audience with its association with Britain's biggest retailer, and the series increase its environmental credentials by running on a more environmentally friendly control fuel - a first for any British motor sport championship.

"The MSA British Rally Championship is the ideal showcase for our performance fuel. Tesco 99 Octane has been an overwhelming success in the 120 forecourts where it has been introduced, and we're confident that its 99 octane rating will appeal to rally drivers as much as to road drivers," explains Peter Cattell, Category Manager, Petrol at Tesco.

Not only does Tesco 99 Octane have superior environmental credentials than conventional fuel, its Tesco's value for money ethos is retained too, with the forecourt price costing approximately 4 pence per litre more than conventional fuel, around half the premium that competitor higher octane fuels cost.

Greenergy will provide a controlled fuel and supply service to registered competitors of the BRC. The on-event service will be a turn-key operation, precluding the need for competitors to store or transport fuel to and from events. Control fuel will be available from Greenergy for ongoing testing and tuning.

"We are absolutely delighted to join forces with Tesco to support the British Rally Championship," comments Andrew Owens, Managing Director of Greenergy. "Tesco 99 Octane provides the motorsport community with the ultimate combination of performance, affordability and environmental benefit."

Championship manager, Mark Taylor, welcomes the announcement. "We are absolutely delighted to welcome Tesco as title sponsors of the new Championship. The BRC is also extremely proud to be addressing the need for increased control around the storage, distribution and handling of fuels" he said. "This move involving Tesco and Greenergy is a very positive step in the right direction. It's great news for the Championship and for the sport as a whole."[/quote]

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