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Old 04-20-2012, 12:51 PM
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Automotive marketing... at its craziest

Has anyone seen this yet?

It's a web series Toyota is putting out.. soon..


http://www.youtube.com/watch?v=GUmBwuWHwLY


I thought that it was nuts, but pretty neat, and a wonderful form of advertising that caters to a fairly large audience indeed..

I wanna say I've seen something similar before from a car company, but I can't remember which... Does anyone remember this? (so I know I'm not crazy, haha)

Thought some of ya's might like this, and I figured I'd contribute something with one of my first threads.

Glad to be on board

Cheers!

-BL
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Old 04-20-2012, 05:07 PM
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You gotta do what you gotta do to sell some cars. Heck I'm sure this series will get out of hand because they won't know when to stop. And yes that last sentence was a Toyota joke
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Old 04-21-2012, 01:37 AM
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Heck I'm sure this series will get out of hand because they won't know when to stop.
Hahaha - I lol'd..
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Old 04-21-2012, 02:57 AM
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Toyota has tried LSD, and that was what they experienced!
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Old 04-21-2012, 07:56 PM
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Like it... but is Toyota's anime-fan target demographic really that large?
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Old 04-21-2012, 08:37 PM
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Subaru did it first with Studio Gainax.
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Old 04-22-2012, 02:58 AM
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They should actually launch the commercials in Europe, as it would remind everybody that the marque is Japanese and build with Japanese perfection. Something that would counter the recent issues with Toyota cars.
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Old 04-22-2012, 03:49 PM
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Like it... but is Toyota's anime-fan target demographic really that large?
My thinking was... That the Anime demographic is large. Not necessarily Toyota/Anime fans. So I'm thinking, if they can win over Anime fans with a series like this, it could prove lucrative.. Just my $0.02
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Old 04-22-2012, 04:47 PM
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Quote:
Originally Posted by csl177 View Post
Like it... but is Toyota's anime-fan target demographic really that large?
Haha, didn't know you'd be interested in anime.

I think they're really trying to reach out to the Japanese people- they're not interested in cars anymore, mainly just technology and gaming now.

Toyota is not new to weird commercials.

You guys remember the Scion sheep commercials that made absolutely no sense?


It' not just weird like the original poster posted up, it's just downright disturbing.
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Old 04-22-2012, 05:50 PM
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Too bad the Subaru piece isn't complete... I was just getting interested!

Quote:
Originally Posted by NSXType-R View Post
Haha, didn't know you'd be interested in anime.

I think they're really trying to reach out to the Japanese people- they're not interested in cars anymore, mainly just technology and gaming now.

Toyota is not new to weird commercials.

You guys remember the Scion sheep commercials that made absolutely no sense?

It's not just weird like the original poster posted up, it's just downright disturbing.
We had Astroboy and Kimba in the early to mid '60s... I'm sort of a first wave fan of Japanese manga. Underground comix led to Heavy Metal magazine a decade later, so trippy stories and artwork fit right into my sensibilities. The only anime I've watched recently is what's on Adult Swim, like Samurai Champloo and Ghost in the Shell. I enjoyed Akira. Storylines are sometimes incomprehensible, great artwork though.

I think you're right: these are primarily aimed at Japanese youth who appreciate the technology, especially the harmonious enviromental posture. If Toyota clicks with other youth markets with the series it's all good for them.

Don't watch much broadcast TV and DVR everthing to skip commercials, but that Scion ad is pretty twisted. Still, sheeple do deserve slaughter.
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Old 04-22-2012, 06:48 PM
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Hey csl, if you like Samurai Champloo, you might like Cowboy Bebop. It has a great soundtrack anyway.
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Old 04-22-2012, 07:46 PM
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^^^ Do watch... it's part of Adult Swim's Saturday lineup, they pick one day for anime to run from midnight to 6AM: [adult swim] : Schedule

For awhile they ran a great spoof on anime themes called Perfect Hair Forever. Stoopid fun. My fave show is Robot Chicken.
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Old 04-22-2012, 07:58 PM
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Robot chicken is lots of fun.
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Old 04-24-2012, 01:12 PM
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Robot chicken is lots of fun.
Haha hell yea it is!
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