BMW acquired the John Cooper Works brand
Bayerische Motoren Werke AG said on Tuesday it is acquiring the rights to the brand name John Cooper Works under a deal signed yesterday and effective from January 2007. No financial details were disclosed.
A BMW spokesman said the acquisition is in line with BMW's strategy to strengthen the company's MINI brand.
John Cooper Works currently fits BMW's Mini Cooper and Mini Cooper S models with tuning kits and accessories for customers who want to make the cars faster and sportier.
In what could easily become MINI's equivalent of the BMW "M' brand, JCW now has the engineering and development resources of BMW at their disposal, ensuring the John Cooper Works models a pivotal role in the overall MINI brand strategy well into the future.
It's not denial. I'm just very selective about the reality I accept.