Faurecia Premium Attitude Concept
2007 Los Angeles
Faurecia launches “Premium Attitude”: added-value for automakers through design, innovation and engineering
Faurecia’s new Premium Attitude concept car reveals the next generation of innovations available to automakers. Far from a flight of fancy, Premium Attitude displays Faurecia’s ability to create new design innovations and integrate them into highly feasible engineering solutions within one car.
Faurecia is a global specialist in six major modules, including seats, doors, cockpits, acoustic packages, front ends and exhaust systems. Faurecia is committed to innovation and premium, creating design freedom for its customers through end-user understanding, technology integration, and production expertise. This new complete-value-chain approach accounts for the economic reality of the business in which both the costs and risks incurred by innovation must be managed appropriately. In a growing premium market, Faurecia shows that premium products are possible in any style of vehicle.
The premium trend
“The idea of premium is the single biggest trend to be sweeping the automotive market at the moment,” explains Jacques Mauge, Faurecia’s Executive Vice President of Group Customer Development. “Automakers are well aware of this. They are seeking to differentiate their vehicles through the notion of premium. Consumers today want much more than utility and
function out of their vehicles. They also want pleasure and status. They want an experience.” Premium is one of the fastest growing market segments worldwide. In 2006, premium vehicle sales accounted for two million units in North America and more than 2.5 million in Western Europe. By 2019, this segment is predicted to grow to nearer three million in North America and close to 3.5 million in Western Europe.
Faurecia’s answer: Premium Attitude
Faurecia covers all automotive market segments but “premium” is a quality that can be found in all vehicle segments. It is desirable but affordable and can be mass-produced. Premium should always represent ”good taste”, be well designed, constructed with high quality materials, exceptional craftsmanship and perceived quality. But premium can be cost-effective. It is about intelligent product design, fine execution and an obsession for detail. It does not necessarily have to come at a cost. As a leading Tier 1 supplier, Faurecia is a driving force in creating new architecture giving design freedom to the
automakers, and then turning their conception of premium into an industrial reality. Once a product is industrialized, Faurecia has the capability to mass-produce it with a consistency already respected by global automakers worldwide.
Ten key innovative technologies are revealed on the Faurecia Premium Attitude concept car, ranging from production-ready features that could be utilized today, to production-feasible solutions for the near future. These innovations have been built around three key directions:
1. Intelligent product design and user interaction
2. Magic experience and surprise in use
3. Obsession for detail
1. Intelligent product design and user interaction