Timothy (in VA)
11-27-2005, 03:43 PM
Mercury Cougar is a nameplate applied to a diverse series of automobiles sold by the Mercury division of Ford from 1967 to 1997 and from 1999 to 2002. While the nameplate is most commonly associated with two-door coupes, at various times during its production, the Cougar was also marketed as a convertible, four-door sedan, station wagon, and hatchback. With 2,972,784 examples produced, the Cougar is the highest-selling vehicle ever produced by the Mercury brand; its 34-year production is second only to the Grand Marquis in the Mercury model line (produced for 36 years). During the 1970s and 1980s, the Cougar was closely tied to the marketing of the Mercury division; Mercury advertised its dealers as "The Sign of the Cat" with big cats atop Lincoln-Mercury dealer signs. In line with the Cougar, several animal-related nameplates were adopted by the division, including the Bobcat, Lynx, and Sable. During its production, the Cougar was assembled at the Dearborn Assembly Plant (part of the Ford River Rouge Complex) in Dearborn, Michigan from 1967 to 1973, San Jose Assembly (Milpitas, California) from 1968 into early 1969, Lorain Assembly (Lorain, Ohio) from 1974 to 1997, and at Flat Rock Assembly (Flat Rock, Michigan) from 1999 to 2002.
Overview
During much of its production life, the Cougar followed tradition within the Mercury division, marketed as a Mercury counterpart of a Ford vehicle. Distinguished by a distinct exterior (ranging in degree from grilles and lighting components to nearly the entire exterior), to streamline its production, the Cougar shared its chassis underpinnings with Ford vehicles throughout its production life. For its first two generations, the Cougar was derived from the Ford Mustang; initially developed as a pony car, it replaced the Cyclone muscle car in the Mercury model line. For its third and fourth generations, the Cougar adopted the chassis of the Ford Torino intermediate. Initially the counterpart of the Ford (Gran Torino) Elite, the fourth generation was split into two model lines, replacing the Montego as the Mercury intermediate (alongside the Ford LTD II), with the Cougar XR7 becoming the counterpart of the Ford Thunderbird. For its fifth and sixth generations, the Cougar adopted the compact Fox platform. For the fifth generation, the Cougar was again two model lines, with the Cougar XR7 derived from the Thunderbird and the standard Cougar replacing the Monarch as the counterpart of the Ford Granada. The sixth generation Cougar, derived from the Thunderbird, reverted to the two-door coupe body style. For its seventh generation, the Cougar introduced the MN12 platform, developed for the Cougar, Thunderbird and Lincoln Mark VIII. After 1997, the Cougar and Thunderbird were discontinued (the Mark VIII was discontinued after 1998). For its eighth generation, the Cougar returned for 1999 as a sports compact hatchback. Sharing a chassis with the Ford Contour, the model line began development as a third generation of the Ford Probe, shifting to Mercury as its development neared completion. Sold only under the Mercury brand, this generation is the only version of the Cougar with no direct Ford counterpart (though export examples were badged as Ford Cougars).
Third generation (1974-1976)
For 1974, the Cougar was shifted from its Mustang ponycar origins and upsized onto a different platform and into a new market as a personal luxury car. It now shared a chassis with the larger Mercury Montego/Ford Torino intermediates and lent itself to create a Ford badged version released in February 1974 called Gran Torino Elite. The wheelbase grew to 114 inches (2,896 mm) and became practically the only car to be upsized during the downsizing decade of the 1970s. These years marked the end of the "luxurious Mustang", and the beginning of the Cougar's move towards becoming a "junior Thunderbird" and eventually a sibling of the Thunderbird. TV commercials compared the Cougar to the Continental Mark IV, the most notable featuring Farrah Fawcett in a 1975 TV ad.
The Cougar was marketed as an intermediate-sized personal-luxury car to compete against GM's Oldsmobile Cutlass Supreme and Buick Regal, in addition to the 1975 Chrysler Cordoba, while its corporate twin the Elite with its Thunderbird-like styling competed against the Chevrolet Monte Carlo, Pontiac Grand Prix, and the Dodge Charger. Almost every GM division had an entry in this market by 1974, and the market was too large to ignore so both Ford and Mercury expanded their offerings to compete.
The new Cougar paid homage to its smaller predecessor with a three-piece grille up front, topped by a new hood ornament which featured the Jaguar-like silhouette of a creeping Cougar. The car's Montego heritage was fairly evident from the sides and back. The Cougar acquired the sine qua non of the personal luxury car in the 1970s: opera windows. The opera windows were rectangular shaped glass mounted in the C-pillars and accompanied by a standard partial rear section vinyl roof. This body ran unchanged for three years, and during this period all Cougars were XR-7s; the base model and convertible were dropped. Engine offerings for 1974 included a standard 351 V8 Cleveland 2V, optional but seldom ordered Q-code 351 "Cobra Jet" V8, 400 2V, and 460 4V; in 1975 the Cleveland 2V was replaced by the 351M. The automatic transmission became standard for all Cougars. Since the Cougar was based on the Montego, it used the same interior except for some minor trim and upholstery. Interior offerings during these three years included a standard bench seat with cloth or vinyl upholstery, an optional Twin-Comfort Lounge 60/40 bench seat with center armrest and cloth, vinyl or optional leather trim; or all-vinyl bucket seats with center console. Although the car still lacked a fixed "B" pillar, the rear windows no longer rolled down, making the car more like a coupe than a true hardtop.
In 1975, the Cougar XR-7 continued to add more luxury features as it moved upmarket. But with more features, the Cougar was gaining in weight, as well. Compared to the 1967 version, the 1975 version weighed a full 1,000 lb (450 kg) more. Despite the added weight, the buying public wanted the Cougar, and sales figures reflected that fact. For the performance fans, however, a high-performance rear axle and 'Traction-Lok' differential continued to be on the option sheet. The standard engine continued to be the 148 hp (110 kW) 351M two-barrel V8 with the 158 hp (118 kW) 400 two-barrel V8 and 216 hp (161 kW) 460 four-barrel V8 optional. Visually, the only change from 1974 was the addition of two rectangular openings in the center section of the front bumper.[14]
The 1976 Cougar carried over largely unchanged from 1975. Minor trim pieces served to differentiate this year from last. Engines continued unchanged, as well. The high-performance axle and Traction-Lok differential were dropped. Twin Comfort Lounge reclining seats, with or without velour cloth trim, were the only major change for the interior. The sheetmetal of this generation remained in use in stock car racing during the mid-1970s. A Wood Brothers Racing Mercury Cougar was the winner of the 1976 Daytona 500. Other teams, including Bud Moore Engineering, would continue to race this generation of Cougar in Winston Cup through the 1980 season.
Source: Wikipedia
1. An ad for a '74-'76 Mercury Cougar (the website mis-identified it as a '78, but they can't fool me.)
2. Another '74-'76
These were all I could find in high-res, unfortunately.
Overview
During much of its production life, the Cougar followed tradition within the Mercury division, marketed as a Mercury counterpart of a Ford vehicle. Distinguished by a distinct exterior (ranging in degree from grilles and lighting components to nearly the entire exterior), to streamline its production, the Cougar shared its chassis underpinnings with Ford vehicles throughout its production life. For its first two generations, the Cougar was derived from the Ford Mustang; initially developed as a pony car, it replaced the Cyclone muscle car in the Mercury model line. For its third and fourth generations, the Cougar adopted the chassis of the Ford Torino intermediate. Initially the counterpart of the Ford (Gran Torino) Elite, the fourth generation was split into two model lines, replacing the Montego as the Mercury intermediate (alongside the Ford LTD II), with the Cougar XR7 becoming the counterpart of the Ford Thunderbird. For its fifth and sixth generations, the Cougar adopted the compact Fox platform. For the fifth generation, the Cougar was again two model lines, with the Cougar XR7 derived from the Thunderbird and the standard Cougar replacing the Monarch as the counterpart of the Ford Granada. The sixth generation Cougar, derived from the Thunderbird, reverted to the two-door coupe body style. For its seventh generation, the Cougar introduced the MN12 platform, developed for the Cougar, Thunderbird and Lincoln Mark VIII. After 1997, the Cougar and Thunderbird were discontinued (the Mark VIII was discontinued after 1998). For its eighth generation, the Cougar returned for 1999 as a sports compact hatchback. Sharing a chassis with the Ford Contour, the model line began development as a third generation of the Ford Probe, shifting to Mercury as its development neared completion. Sold only under the Mercury brand, this generation is the only version of the Cougar with no direct Ford counterpart (though export examples were badged as Ford Cougars).
Third generation (1974-1976)
For 1974, the Cougar was shifted from its Mustang ponycar origins and upsized onto a different platform and into a new market as a personal luxury car. It now shared a chassis with the larger Mercury Montego/Ford Torino intermediates and lent itself to create a Ford badged version released in February 1974 called Gran Torino Elite. The wheelbase grew to 114 inches (2,896 mm) and became practically the only car to be upsized during the downsizing decade of the 1970s. These years marked the end of the "luxurious Mustang", and the beginning of the Cougar's move towards becoming a "junior Thunderbird" and eventually a sibling of the Thunderbird. TV commercials compared the Cougar to the Continental Mark IV, the most notable featuring Farrah Fawcett in a 1975 TV ad.
The Cougar was marketed as an intermediate-sized personal-luxury car to compete against GM's Oldsmobile Cutlass Supreme and Buick Regal, in addition to the 1975 Chrysler Cordoba, while its corporate twin the Elite with its Thunderbird-like styling competed against the Chevrolet Monte Carlo, Pontiac Grand Prix, and the Dodge Charger. Almost every GM division had an entry in this market by 1974, and the market was too large to ignore so both Ford and Mercury expanded their offerings to compete.
The new Cougar paid homage to its smaller predecessor with a three-piece grille up front, topped by a new hood ornament which featured the Jaguar-like silhouette of a creeping Cougar. The car's Montego heritage was fairly evident from the sides and back. The Cougar acquired the sine qua non of the personal luxury car in the 1970s: opera windows. The opera windows were rectangular shaped glass mounted in the C-pillars and accompanied by a standard partial rear section vinyl roof. This body ran unchanged for three years, and during this period all Cougars were XR-7s; the base model and convertible were dropped. Engine offerings for 1974 included a standard 351 V8 Cleveland 2V, optional but seldom ordered Q-code 351 "Cobra Jet" V8, 400 2V, and 460 4V; in 1975 the Cleveland 2V was replaced by the 351M. The automatic transmission became standard for all Cougars. Since the Cougar was based on the Montego, it used the same interior except for some minor trim and upholstery. Interior offerings during these three years included a standard bench seat with cloth or vinyl upholstery, an optional Twin-Comfort Lounge 60/40 bench seat with center armrest and cloth, vinyl or optional leather trim; or all-vinyl bucket seats with center console. Although the car still lacked a fixed "B" pillar, the rear windows no longer rolled down, making the car more like a coupe than a true hardtop.
In 1975, the Cougar XR-7 continued to add more luxury features as it moved upmarket. But with more features, the Cougar was gaining in weight, as well. Compared to the 1967 version, the 1975 version weighed a full 1,000 lb (450 kg) more. Despite the added weight, the buying public wanted the Cougar, and sales figures reflected that fact. For the performance fans, however, a high-performance rear axle and 'Traction-Lok' differential continued to be on the option sheet. The standard engine continued to be the 148 hp (110 kW) 351M two-barrel V8 with the 158 hp (118 kW) 400 two-barrel V8 and 216 hp (161 kW) 460 four-barrel V8 optional. Visually, the only change from 1974 was the addition of two rectangular openings in the center section of the front bumper.[14]
The 1976 Cougar carried over largely unchanged from 1975. Minor trim pieces served to differentiate this year from last. Engines continued unchanged, as well. The high-performance axle and Traction-Lok differential were dropped. Twin Comfort Lounge reclining seats, with or without velour cloth trim, were the only major change for the interior. The sheetmetal of this generation remained in use in stock car racing during the mid-1970s. A Wood Brothers Racing Mercury Cougar was the winner of the 1976 Daytona 500. Other teams, including Bud Moore Engineering, would continue to race this generation of Cougar in Winston Cup through the 1980 season.
Source: Wikipedia
1. An ad for a '74-'76 Mercury Cougar (the website mis-identified it as a '78, but they can't fool me.)
2. Another '74-'76
These were all I could find in high-res, unfortunately.