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Nissan 300ZX / Fairlady Z (Z32) 1989-2000
The Nissan Z-car is a sports car which has been manufactured by Nissan Motors Ltd, in six generations, since 1969.
The original Z was sold from October 1969 in Japan, as the Nissan Fairlady Z, at Nissan Exhibition dealerships that previously sold the Nissan Bluebird. It was exported as the Datsun 240Z. Since 2009, Nissan has manufactured the newest Z, the Nissan 370Z.
The earlier models of the Nissan Z were built at the Nissan Shatai plant in Hiratsuka until 2000, while the later models (350Z and 370Z) are built at Oppama (2002–2004) and Tochigi (2004–present). Enthusiasts praise the cars for their looks, reliability, performance, and affordability. Every Z car has been sold in Japan as the Fairlady Z and elsewhere under the names Nissan S30, Nissan S130, Nissan 300ZX, Nissan 350Z and Nissan 370Z. In May 2020, Nissan revealed plans to produce a new Z car.
[B]Nissan 300ZX[/B]
The Nissan 300ZX is a sports car in the Nissan Z-car family that was produced across two similar but unique generations. As with all other versions of the Z, the 300ZX was sold within the Japanese domestic market under the name Fairlady Z.
It was sold in Japan from 1983 to 2001 and in the United States from 1984 to 1996, the 300ZX name followed the numerical convention initiated with the original Z car, the Nissan S30, which was marketed in the U.S. as the 240Z. The addition of the "X" to the car's name was a carryover from its predecessor, the 280ZX, to signify the presence of more luxury and comfort oriented features. The first generation 300ZX known as the Z31 model was produced from 1983 through 1989 and was a sales success becoming the highest volume Z-car for Nissan.
To become even more competitive in the sports car market, the second generation Z32 was driven up-market. It was redesigned to be faster and feature more advanced technology, but came with a higher price than its predecessor, with consecutive price increases each model year of availability. As such, sales dwindled each year, a trend in the higher end sports car market at the time, and Nissan placed a hiatus on selling new Nissan Z-Cars to the US after the 1996 model year, though the car would continue to be sold in the Japan domestic market until 2001 in low production numbers.
Car and Driver placed the Z32 on its Ten Best list for seven consecutive years, each model year of its availability in the United States. Motor Trend awarded it as the 1990 Import Car of the Year.[2] The Nissan 350Z, officially the Z33 generation Z-Car, succeeded the 300ZX in 2003.
[B]Z32[/B]
The Z32 was a new design, approved in final form by Nissan management on October 1, 1986 and designed by Isao Sono and Toshio Yamashita. The body was wider with a rounder profile and fewer hard edges. It had a marginally increased drag coefficient of .31 compared to the Z31's .30. Unchanged from the previous generation 300ZX was the displacement of the 2,960 cc (3.0 L) VG30 V6 engine, now with DOHC and variable valve timing (N-VCT), producing 222 bhp (225 PS; 166 kW) at 6,400 rpm and 198 lb⋅ft (268 N⋅m) at 4,800 rpm in naturally aspirated (NA) form. The twin turbocharged (TT) variant was upgraded with Garrett AiResearch parallel twin-turbochargers and dual intercoolers producing 300 bhp (304 PS; 224 kW) at 6,400 rpm and 283 lb⋅ft (384 N⋅m) of torque at 3,600 rpm. The Z32 was the first car to be marketed following the introduction of the 280 PS (206 kW) power ceiling imposed by JAMA that remained until 2004. Performance varied from 0-60 mph (97 km/h) times of 5.0-6.0 seconds depending on the source, and a governed top speed of 155 mph (249 km/h). Twin Turbocharged Z32s also featured adjustable two mode suspension and the four-wheel steering systems called "Super HICAS" (High Capacity Actively Controlled Steering), first introduced on the R31 Nissan Skyline. Nissan utilized the Cray-2 supercomputer to design the new Z32 with a form of CAD software making it one of the first production cars to utilize this tool.
Like previous generations, Nissan offered a 4-seater (2+2) model with the Z32. Most Z32s now featured T-tops as standard. A hardtop (Slicktop) model was available in North America, only in Naturally Aspirated guise, and in Japan was available as Naturally Aspirated as well as an extremely rare Twin Turbo model (Japan-only). All “Slicktops” were 2 seaters (2+0). In 1992, a 2-seat convertible version (produced by ASC) was introduced for the first time, in response to aftermarket conversions.
In 1990, Motorsports International of Waco, Texas collaborated with Japanese tuning company HKS to create the SR-71 Z32. The cars were upgraded with larger Garrett turbochargers, HKS electronics and a Kaminari body kit designed for the SR-71 by Peter Brock. The SR-71 was California CARB certified and was to be sold through a select dealer network and Japanese performance tuning shops located within the United States. Officially, a total of eight cars were produced and were numbered #000-#007. But there were others custom-made. The exact number is not known. The SR-71 claimed the title of the third fastest production car in the world in 1990 for a fraction of the price of a Lamborghini Diablo and Ferrari F40 according to the designer Randy Ball.[citation needed] The base price was $65,000 for the Z32 and SR-71 conversion.
In 1995 and 1996, Steve Millen Motorsports (Stillen), developed a SMZ model with Nissan North America that were sold throughout the U.S. and Canada through designated Nissan dealerships. The performance upgrades were covered by the factory warranty. Each vehicle was numbered in the engine bay and interior. A total of 104 SMZs were produced at $14,000 more than the standard Nissan Z32 Twin Turbo.
American Z-car sales reached one million sales during the 1990 model year, making it at that time the best selling sports car. In America the 300ZX faced the same fate of many Japanese sports cars of the time. While the 1989 300ZX was priced at around $30,000, its final model year price increased to about $50,000. The mid-1990s marketplace trends toward SUVs and the rising Yen:Dollar ratio contributed to the end of North American 300ZX sales in 1996 with over 80,000 in sales. A Commemorative Edition for the final 300 units shipped to America included decals and certificates of authenticity.
In the UK & Europe, all Z32s offered were in 2+2 TT form between 1990 and 1996 (1990-1994 for UK). They were sold through dealerships in the UK, France, Germany, Belgium and Italy.
In Australia, all Z32s offered were in 2+2 NA form between 1990 to 1995.
In Japan, the 300ZX continued until August 2000. The Japanese Domestic Market was offered a number of variants unavailable to the international market such as the "Version S" (Spec Model), “Version R” (Ready Model) and Slicktop Twin Turbo (the most expensive trim option only available in Version S guise).
Version S was a base grade specification that includes all necessary road trim and items as standard, such as stereo and A/C. It could be ordered with various options separately. Options were available separately by order only.
[B]Advertising[/B]
Nissan aired a commercial during Super Bowl XXIV in 1990 advertising the new Nissan 300ZX Twin Turbo. The 60-second commercial was directed by Ridley Scott and only aired once. Executives at Nissan pulled the commercial after the initial airing when they became concerned the commercial would promote street racing since the commercial features the 300ZX being faster than a sport bike, a formula one car and a fighter jet. Another memorable 300ZX commercial is "Toys" from 1996. Inspired by the film Toy Story, the commercial is set to Van Halen's cover of "You Really Got Me" and depicts a G. I. Joe-like action figure coming to life, getting behind the wheel of a red 300ZX radio-controlled car and picking up a Barbie-like doll for a date, stealing her away from her husband, who resembles Ken. They then drive around the feet of Mr K, a caricature of former Nissan executive Yutaka Katayama, who smiles as he watches them go by. Toy manufacturer Mattel filed a lawsuit against Nissan in 1997, claiming the ad's use of dolls that resemble G. I. Joe, Barbie and Ken amounted to "trademark and copyright infringement" and caused "irreparable injury to Mattel's name, business reputation and goodwill." Mattel sought unspecified damages and an injunction that would pull the ad off the air. Nissan defended the ad, claiming that the dolls were named "Roxanne", "Nick" and "Tad" and that they were modeled after celebrities. Mattel and Nissan eventually settled the lawsuit out of court and observers noted that the lawsuit ultimately just gave Nissan and the advertisement further exposure and publicity.
[SIZE=1]Source: Wikipedia[/SIZE]
