Amplify Avenger Augmented Reality

So what’s augmented reality? Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with CG imagery, creating an “augmented” or mixed reality.

Dodge has created an augmented reality website featuring the Dodge Avenger… If you have a web cam, internet access and a printer you can experience the site interactive first hand. If you don’t, not to worry, you can watch a video of what the Avenger Augmented Reality piece looks like…

To check it out, go to: [url=http://amplifyavenger.com/online/]Dodge / Amplify Avenger / Augmented Reality[/url] and follow the instructions once there!

Awful Alliterative Advertising?

All Dodges look like Chinese Hotwheels Knockoffs, now you can play with one as if it were, virtually!

So what’s augmented reality? Augmented reality (AR) is a term ....used in the video game "Deus Ex".

[quote=P4g4nite;918528]So what’s augmented reality? Augmented reality (AR) is a term ....used in the video game "Deus Ex".[/quote]

Maybe originally. I know my phone integrates the camera with the accelerometer and the GPS to superimpose data on the screen, 'augmenting' reality. The movement is already underway to make the package smaller.

In fact, one man has made an augmented reality [URL="http://hackaday.com/2009/07/15/augmented-reality-business-card/"]business card[/URL].