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Toyota Camry (XV10) 1991-1997
The Toyota Camry (XV10) is a mid-size car that was produced by Toyota between 1991 and 1996 in Japan and North America, and 1993 and 1997 in Australia. The XV10 series represented the third generation of the Toyota Camry in all markets outside Japan, which followed a different generational lineage. The XV10 Camry range is split into different model codes indicative of the engine. Four-cylinder models use the SXV10/SDV10 codes, with VCV10 designating the six-cylinder versions, and MCV10 the later six-cylinder cars in North America only.
In its home market of Japan, the XV10 Camry iteration was known as the Toyota Scepter. This was due to the Camry name being adopted by a smaller version of the same car in Japan, similar in size the previous generation compact-sized Camry sold globally.
In Australia, the third generation Camry was sold under three names. Along with the Camry itself, a version badged as the Holden Apollo was also sold as a result of a model sharing arrangement between GM Holden and Toyota at the time. Toyota from 1995 onwards, also began badging the six-cylinder versions of the Camry as the Toyota Vienta in the Australian-market.
Exports from Australia to Thailand commenced in August 1993; Middle Eastern models began export from Australia in February 1996.
[B]XV10 (1991–1996)[/B]
Toyota replaced the compact V20 Camry with the Japanese market-only V30 series in 1990. However, international markets such as Australia and North America received a widened version of the V30, known as the XV10 series. While marginally larger than the V20, the V30 had to comply with Japanese dimension regulations, which restricted the car's width to 1,700 mm (67 in) and length to 4,700 mm (190 in) for a lower tax obligation. Particularly in the United States, this narrower model was seen as compromised, thus limiting its sales potential. As a result, the "wide-body" mid-size Camry (XV10) released to North America in 1991 was developed from early 1988 and the final design frozen later that year. It was with the XV10 that Toyota upgraded the Camry's status to its second "world car" after the Corolla, with exports starting from Australia to Southeast Asia. Japan also received the wider XV10 model, although it was sold under the Toyota Scepter name there. Toyota chose the name "Scepter" as a reference to the Camry/Crown naming tradition, as a "scepter" is a symbolic ornamental staff held by a ruling monarch, a prominent item of royal regalia.
A notable point of the "Wide body" SXV10 Camry is the influence of engineering developed from the launch of Lexus and the LS400, which came to market just a few years prior to its public debut. The kinship to Lexus models in engineering standards (such as CMM and GD&T development standards) and tolerances on the SXV10 is often perceived to be closer than any prior or latter iterations of the Camry. In an interview with Automotive News, Chris Hostetter, group vice president for Toyota NA, admitted that the 1992 Camry was considered by many company insiders to be more of a "Lexus product" than most Toyota badge cars, going on to mention that it borrowed technologies such as hydraulically powered cooling fans directly developed from the ES300. However, the Lexus standards of the SXV10 created a division in product development philosophies in the company. Also according to Automotive News, some company insiders considered it too upscale for its price point and the market segment it was set to compete within (mid-sized, mid-segment).
It was Robert McCurry in conjunction with Dave Illingworth and Jim Press, who, with great initial opposition from the Japanese executives, convinced the Japanese company that the 1992 Camry be re-designed, enlarged, and shaped to resemble a scaled-down LS400 with a more affordable FWD format, to help establish the reputation of Lexus, which at the time was still in its infancy and lacked brand heritage. The intensive platform and component sharing with the 1992 ES300 allowed Toyota to leverage costs better to allow the SXV10 Camry's high level of specification at a reasonable price. The 1992 Camry also took more resemblance to the LS400 in the sloped roofline, wide C pillar and framed windows, where as the ES300 featured a hardtop design with an upgraded/stiffened suspension. However, the LS400 and the SXV10 Camry featured no sharing of powertrain layout nor design. Many insiders of Toyota argued even after critical acclaim that the SXV10 Camry overlapped too greatly with Lexus, even though Chris Hostetter, current vice president of advanced technology research at Toyota, believed the model had to be developed to develop buyers who would become interested in Lexus. This division as well as cost-cutting led to the Camry and Lexus line to become more distinctive, as the Camry became a more economical, affordable, spacious sedan typical of the segment.
The smaller V30 Camry varied in other areas besides the size. Although the underpinnings, doors and fenders, and overall basic design cues were common between the two cars, the smaller Camry sported harder, more angular front- and rear-end styling treatment, with the wide-body model presenting a more curvaceous silhouette. This was a departure from the V20 generation Camry which, although had many more rounded panels than the V10 series, was nevertheless generally slab-sided in shape. A two-door Camry coupé was added to compete with the Honda Accord coupé. However, the Camry Coupé was never popular and was dropped in 1996. A two-door Camry would not be reintroduced until 1999, with the Toyota Camry Solara.
The Japanese V30 model was replaced by the Camry V40 in 1994, however, this was also a Japan-only model. International markets instead retained the wider XV10 until it was replaced by the XV20 in 1996. The V40 and XV20 models were sold alongside one another in the Japanese market until 1998. At this time, the Vista V50 took the place of the V40, ending the period of separate Camrys for the Japanese and international markets.
The XV10, at its most basic level, offered a 2.2-liter 5S-FE four-cylinder engine, up from 2.0 liters in the V20 and V30 Camrys. This unit produced 97 kW (130 hp) of power and 197 N⋅m (145 lb⋅ft) of torque, although the exact figures varied slightly depending on the market. Power and displacement increases were also received for the V6 engine. The 3.0-liter 3VZ-FE unit was rated at 138 kW (185 hp) and 264 N⋅m (195 lb⋅ft). An all-new aluminium 1MZ-FE V6 debuted in North American models from 1993 for the 1994 model year, with other markets retaining the 3VZ-FE V6. Power and torque rose to 140 kW (190 hp) and 275 N⋅m (203 lb⋅ft), respectively.
In Australia, the V6 engine Camry was badged "Camry Vienta" when launched in 1993, later becoming the Toyota Vienta in 1995. In South Africa, the XV10 Camry was manufactured by Toyota SA in Durban from 1992 to 2001, offering both the 2.2-liter and 3.0-liter engines, as well as a 2.0-liter engine derived from the Celica. Only a sedan configuration was available. These were also marketed and sold into Namibia, Botswana and Zimbabwe.
[SIZE=1]Source: Wikipedia[/SIZE]
