View Single Post
Old 04-27-2016, 08:23 PM
pimento's Avatar
pimento pimento is offline
Join Date: Jan 2004
Posts: 6,536
Perth, Australia
Originally Posted by Revo View Post
Why not 550 then? Too famous?

Also, they both have four wheels. I still fail to see the connection.

One is a bare bones, minimalist race car. The other - slightly overweight lifestyle car.
I'm sure it was suggested, and those opposed to the idea were too embarassed by it so argued that it was too famous a name, so compromised and went with 718. So they ended up with a name that no one likes, and kept the old names tacked on the end to make sure that people know that they're actually just the new versions of those cars.

Or, someone thought that 718 would evoke the 918, because branding and marketeering again.
Life's too short to drive bad cars.
Reply With Quote