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Old 04-28-2016, 11:18 AM
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Revo Revo is offline
Join Date: Feb 2004
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Tallinn, Estonia
Originally Posted by pimento View Post
I'm sure it was suggested, and those opposed to the idea were too embarassed by it so argued that it was too famous a name, so compromised and went with 718. So they ended up with a name that no one likes, and kept the old names tacked on the end to make sure that people know that they're actually just the new versions of those cars.

Or, someone thought that 718 would evoke the 918, because branding and marketeering again.
That sounds about right.

Also, Sniff Petrol has a spot on explanation about the 718 marketeering: Porsche reveals details of entry-level defensiveness Sniff Petrol
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