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Old 02-18-2016, 12:20 PM
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Rasmus Rasmus is offline
Join Date: Jun 2007
Posts: 736
Well, it would make sense if they deliberately did not want to dilute/pollute/infuse/contaminate/confuse any brand with that of another. As you say, which archetypal Renault buyer is going to buy an Alpine anyway? Separate brands for different market segments have long been proven successful, eg. Toyota/Lexus, Nissan/Infiniti, Honda/Acura, Lincoln/Ford. Granted, Mercury and Scion are gone, but I digress.

At the local auto mall, I still get a kick out of the fact that the 4C is being sold out of the same showroom as they're using for the 500/500L/500X. Two brands, two different segments, but, I suppose, they figured, "small European cars go in that building over there." I'm still waiting on where they're going to stick the Giulia.
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