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Old 02-18-2016, 01:02 PM
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Rasmus Rasmus is offline
Join Date: Jun 2007
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Originally Posted by Ferrer View Post
Well that's not how a showroom traffic driver works, is it?

Imagine you are in the market for a small supermini. You are not interested in a sportscar, maybe you can't afford it or maybe it isn't practical for your needs or maybe you find cars and utter ballache; whatever.

You enter a Skoda dealer, and immediately you are in a sea of grey cars. All very practical but hardly exciting. The salesman tells you all about boot sizes and warranty extensions. You fall asleep. Then leave.

Next, you enter the Renault showroom. And in the same showroom floor full of grey cars there is also this 2 seater mid engined sportscar. You notice it and the salesman tells you that the company that makes the grey hatchback you want to buy also makes it. You discuss rear leg room and finance payments and, of course, fall asleep. But in the back of your head there's this thought... "Even if I can only afford a grey citycar which costs 3p if I get this instead of the Skoda I'll have a bit of 2 seater sportscar magic, even when I'm in a traffic jam, at eight o'clock in the morning, on my way to the office, on a Monday". There's a smither of excitement even if you know nothing about cars. And excitement is good, makes you look and feel interesting and that's even better than good.

That's how (or at least one of the ways) showroom traffic drivers work, don't they?
Well, sure, I don't disagree with that at all, but it still is only one perspective.

What you are saying is that the clout of the exciting is going to make the lesser models interesting to an otherwise oblivious market segment. What I'm saying, on the other hand, is that the sea of gray and boring is going to inevitably, and on some level, tarnish the impression of the new and exciting. If that new and exciting bit turns out to be an up-scale, more luxurious build than the plain, it only becomes more polarizing.

I know the following example is a bit egregious, but bear with me on this one: if you're going to go look at a Ferrari, you don't exactly want to fight your way through the ranks of Fiat Pandas.

Whether Renault decides to market the thing as a Renault-Alpine or simply a separate Alpine, I believe they have plenty of reason to do either.
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