I can guarantee you he loves the controversy. But besides that, the cars just look like okay cars that then had some random lines drawn on them by kindergarteners. And while the 7-series carries the styling pretty decently, none of the others hold up to me. The 6 is okay but far from pretty, and the 5-series and especially the Z4 are absolutely hideous to me.
Give me fins and chrome any day. That's advancing styling as much as I want it to be advanced.