I know it's old news, but could't find in on UCP. Natalia SLS 2, the worlds most luxurious and expensive car.
www.dimoramotorcar.com/nat_overview
I don't think RR, Bentley or Bugatti have to worry though... It's not a car by ordinary means, and it's not a beauty (in my eyes that is). Maybe King Kimble would like to buy it