What's the point of an initial quality survey? I think the more relevant is the quality survey in a few years.
Faster, faster, faster, until the thrill of speed overcomes the fear of death...
– Hunter Thompson
The point you are making is very legitimate but I have heard (and personally experienced) that it works the other way more often than not. If you have a problem with a Toyota you are more likely to forgive them because your car is perfect and you just had the one unlucky sample. If you have an "unreliable" Ford anything that goes wrong is because Ford messed up.
In '00 I bought a new Ford. Until then I had owned Toyotas and had great faith in Toyota. However I really liked the Contour SVT (Mondeo ST200). I figured I was taking a risk but bought it anyway because I enjoyed driving it more than any of the Japanese cars I looked at. After about a year the driver's side mirror motor quit working. I was mad about this failure so shortly after buying the car and felt mad at Ford. I assumed this failure was a bad sign of things to come. I figured I gave Ford a chance and got burned. Had the same issue happened to a Toyota I would have just assumed it was bad luck.
Then I stated looking at the body of the mirror. There was spider web crack in the paint. It didn't sit on the door quite right. A little investigating revealed that it had been hit in a parking lot. The mount bosses had broken and the wires came unplugged. A bit of glue fixed the mount and I reconnected the plug after which everything worked again.
Because I "knew" Fords were unreliable I blamed Ford first rather than the real culprit, the person who hit my car. When things went wrong with my Toyotas I didn't stress it and never assumed it was a sign the car was unreliable.
It is quite likely that Toyota owners will be more likely to overlook/forgive a problem than those who have been told their cars aren't reliable.
Last edited by culver; 06-14-2007 at 12:43 PM.
^^ Great example of the risks in 'perceived' quality
Very true. Perceived quality tends to be a self fulfilling prophecy. If we all believe Toyotas are reliable and they generally are they will get high marks. If we all believe Fords to have poor reliability and if they actually have lots of problems it will show. The problem is when things are changing. A Toyota with actual reliability problems will get the benefit of the doubt while a Ford with good reliability is seen as an anomaly. Effectively it isn't easy to filter out bias of the consumer from the data.
When reading CR data I apply my own filter to what I read. If a car from a "reliable" brand scores "average" I tend to assume it's actual performance is worse than average because it would get the benefit of the doubt I outlined above. However, if something like a Chevy gets a constantly average score I'm going to place more faith in that rating. In that case it actually did well despite a sampling bias that would tend to hold it down.
"I find the whole business of religion profoundly interesting, but it does mystify me that otherwise intelligent people take it seriously." Douglas Adams
I can believe that. I have no first hand experience with it as we get no French cars and our Italian cars seem to make 911 Turbos look affordable.
I'm sure we would, in fact.
the argument is that perceived quality surveys like this do not properly represent living with a car for an extended period of time.
<cough> www.charginmahlazer.tumblr.com </cough>
Because in the UK they have a survey which checks in on owners and their vehicles after 2-3 years. perhaps a better understanding of how a vehicle truly performs in it's lifetime (and it also includes dealer service, etc)
<cough> www.charginmahlazer.tumblr.com </cough>
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