Australian buys Worlds most expensive car

[Rockefella]

they sell for about 700/800.000 €.

Pagani's profit for 2007 (or was it 2006?!) were between 6 and 7 M €, with about 14 cars built and sold, that's how I calculated the revenue per each car sold.

Modena Design is worth a similar annual profit.

Is that the only figure that gets taken into account? What about things like merchandise -- clothes/1:18 models/etc or even auto show revenue (assuming this pays)?

[f6fhellcat13]

Is that the only figure that gets taken into account? What about things like merchandise -- clothes/1:18 models/etc or even auto show revenue (assuming this pays)?

It costs millions.
Also does that figure include salaries/wages and advertising, or is it just a very rough estimate?

[Rockefella]

It costs millions.
Also does that figure include salaries/wages and advertising, or is it just a very rough estimate?

Also true, I just doubt it's as easy as dividing revenue by sales as Leon posted.

[LeonOfTheDead]

I got a local newspaper, perhaps I will fin it again later, with a long interview with Mr Pagani, and about his business.
The profits of the two companies were quoted, both between 6 and 7 Millions €.
Now I don't know the exact English word, but in Italian a "profit" is what stay in your pocket after you paid taxes, salaries, costs and so on.

Net profit perhaps?

Assuming this is correct, that's why I simply divided the number.

From another article I remember reading that Ferrari's merchandise was good for about 3 M € each year, but I can't see what figure this is, a profit (or net) or what else.
Thing is Pagani's merchandise isn't even remotely near Ferrari's one.
When I asked for the 1:43 scale model of the Zonda F, they had to check if they had another one which wasn't that exposed on the window. I never saw a dude with a Pagani t-shirt, and there are still people in Modena (11 km away from Pagani's factory) who don't know what it is, and when they see one they ask "which Ferrari is that?!".