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Thread: Lotus Elan Concept 2010

  1. #1
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    Lotus Elan Concept 2010

    Lotus Elan Concept 2010

    The End of Compromise

    As the old saying goes, you canít have your cake and eat it. In the past we were educated to believe we canít have it all. But that was the past. Todayís driver demands more and the Elan delivers.

    The Elan is the beating heart of the new Lotus line-up. Itís a high performance sports car, that much is clear, itís a Lotus after all, but thanks to some clever innovations the Elan also has everyday usability too.

    With a 2+2 variant, the Elan should be the only car you need.
    Set for release during the second half of 2013, the Elan features a 4.0 litre V6 pressure charged engine capable of delivering up to 450 PS and taking into consideration its relative light weight of 1,295kg, the Elanís performance edges on supercar.

    From a styling perspective, the Elan is built like an athlete with a muscular physique and perfect poise. Itís a thoroughbred, rigid with tension, ambitious and addictive, nothing but best in class will suffice for this car.

    Itís not enough to simply provide performance and exceptional looks, innovation is also integral to the Elanís appeal. In keeping with the rest of the new Lotus range, the Elan features optional hybrid technology with KERS.

    Dany Bahar, Chief Executive Officer of Group Lotus, said: ďIf there was ever a car to make you drive the long way home, itís the Elan. Perfect for both road and track, the Elan not only ticks all the boxes, it creates new ones too.Ē

    ďThe Elan will convert people to Lotus, I would challenge people not to become addicted to driving it. It will also go a long way towards dispelling the old misconceptions about this class, that in order to have high performance you must sacrifice usability Ė those days are gone.Ē

    ďOnce you drive an Elan you wonít look back, it will give you things you didnít even realise you were missing Ė thatís the essence of Lotus and the Elan perfectly captures that spirit.Ē

    One car, zero compromise.
    Layout 2 seater (optional 2+2), mid-engined, rear wheel drive
    Engine Petrol, hybrid optional
    Hybrid technology Optional KERS
    Cylinder V6
    Capacity 4.0 litre
    Power/Torque 450 PS / 465 Nm
    Rev limit 7,800 rpm
    0-100 km/h 3.5 seconds
    Top speed 310 km/h
    CO2 approx (CO2/km) 199 g/km**
    Weight 1,295 kg
    Seats 2
    Transmission 7 Speed DCT
    Drive RWD
    Start of production Summer 2013
    Enters the market Autumn 2013
    Price indication Circa £75,000
    **Using optional hybrid
    Attached Images Attached Images

  2. #2
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    It's a shame that it looks like a car from a comic drawn by someone who has no interest in cars. Hello, genericness.
    Life's too short to drive bad cars.

  3. #3
    Join Date
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    Again, it looks like an asian lamborghini, except lighter. It still needs to lose 400 pounds, at least.
    "Don't think your time on bad things
    Just float your little mind around"
    Jimi Hendrix

  4. #4
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    and it needs a manual transmission
    A woman goes to the doctor to figure out why she is having breathing problems...The doctor tells her she is overweight. She says she wants a second opinion...the doctor says, "your ugly".

  5. #5
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    Lotus Elan #2
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  6. #6
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    Lotus Elan #3
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  7. #7
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    Lotus Elan #4
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  8. #8
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    Lotus Elan #5
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  9. #9
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    Re: Lotus' campaign art direction... whaaa?
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