Volvo S40/V50 (2nd gen) 2004-2012

[Duell]

Second generation (2004-2007) Phase 1

Introduced in the middle of the 2004 model year, the second generation S40 (known as the 2004.5 Volvo S40) introduced a new design based on the Volvo P1 platform built at the Volvo Cars factory in Ghent, Belgium. At the same time, the V40 was replaced by the V50 estate, also based on the P1 platform and built in Ghent. The S40 was nominated for the World Car of the Year award for 2005 and won the Canadian Car of the Year Best New Sport Compact award for 2005. It has also been elected the South African Car of the Year for 2005 by the South African Guild of Motoring Journalists.

The chassis for this car and the majority of its components were developed by Volvo, some the the suspension was developed by Ford of Europe but still tweeked by Volvo, and the powertrain was developed by Mazda. Even although the top of the line S40 T5 AWD powertrain is still made by Volvo as well as the 2.4 and 2.4i.

The S40 T5 (one of the several variants of the S40) features a 2.5 L (2521 cc) five-cylinder fuel injected engine with a light-pressure turbocharger. The valvetrain has four valves per cylinder and is a DOHC design. The engine is transversely mounted at the front of the vehicle and drives the front wheels, as was with the first generation.

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Second generation (2004-2007) Phase 1 #2

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Second generation (2004-2007) Phase 1 #3

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Second generation (2007-present) Phase 2

The new Volvo S40 and V50 - more dynamic looks and liberated storage space

* Increased differentiation between the S40 and V50
* New S40 front with lower, broader stance
* Sportier new grille creates a tougher V50 look
* Slimmer tail lamps and new rear bumper
* Larger and more practical storage space
* New real wood inlay - Nordic Light Oak
* Fresh new Spring Green upholstery

A number of distinctive design cues take the new Volvo S40 a visual step closer to the new S-range look as first shown on the all-new Volvo S80. At the same time, the V50 approaches the new V-range and the all-new V70 without compromising on its original compact and sporty attributes.

"When it comes to the exterior, we're aiming for increased differentiation between the two models. The interior refinements have focused on liberating smart storage space," says Volvo Cars Design Director Steve Mattin.

Starting with the new S40, the source of the inspiration can be seen clearly when the compact sedan is viewed from the front.

The new colour-coordinated soft nose creates a broader, lower stance thanks to a new grille with a larger Volvo iron mark, new headlamps and a lower air intake that sweeps across the entire front unlike the current model's three-part design.

"The new, lower and more horizontal appearance radiates smooth power. This impression is reinforced when the car is seen from the side. At the rear, it is the shape of the new tail lamps and the new bumper that further boost the dynamic appearance," says Steve Harper, who has been responsible for the design of the new Volvo S40 and V50.



Sportier V50 grille

The new black egg-crate grille with its larger Volvo iron mark emphasises a sporty language. The new headlamps and the three sculpted lower air intakes are other details that give the new colour-coordinated soft-nose V50 front an increased impression of solidity.

"Here, we've created visual vertical elements in order to further emphasise the new grille," says Steve Harper.



Slimmer tail lamps

The lower part of the tail lamp panel on both the S40 and V50 is 30 millimetres higher than before and the lamps themselves have an entirely new graphic layout. The brake lights are now of LED type and the position marker lamps emphasise the car's shoulders.

The new bumper features integrated reflectors in the lower corners and the lower, broader design language is supplemented with the more horizontal lines of the exhaust tailpipe.

"The improved shape and position of the exhaust tailpipes is a good example of how a little extra visual touch can create a highly potent impression," says Steve Harper.



Freeing up storage space

When refining the interior, the design team transformed itself into something of a liberation movement for storage space.

"The criticism of the current models' limited storage space served as high-octane fuel when the time came to sketch the new interior of the S40 and V50. We weren't entirely satisfied until we felt we had exploited every single available cubic centimetre in an efficient way," relates Steve Harper.

The team concentrated its efforts on two areas: the door sides and the centre stack.

The entire lower part of the front door inside panels was redesigned. The audio system loudspeakers were reshaped to free up space for a new, larger storage compartment with space for an A4 format book, an upright soft drinks can or a water bottle lying down.

As an added bonus, space was also freed up for an extra Dynaudio loudspeaker (only for Premium Sound), which adds even more spice to the audio experience.



Larger and more intelligent centre console

The already iconic super-slim centre console is available in additional decor versions such as the Nordic Light Oak real wood inlay, and the theme now flows smoothly with similar elegant soft curvature surfaces all the way to the rear seat.

The storage space between the seats has also been refined with the help of Scandinavian design tradition's most renowned hallmark - smart functionality.

The handbrake has a more compact design, which in turn has freed space for more generous storage capacity.



Sliding cover and flexible armrest

The sliding cover over the larger storage compartments, in which there are also two holders that provide secure support for large and small cups, is complemented by an improved flexible armrest for the driver. This also has a built-in feature that the design team playfully call the "hamburger table".

"We've even utilised the small spaces that are usually simply covered over when they're not housing controls for options or accessories. Now instead, the space has been converted into a handy compartment, for instance for a mobile phone. After all, the phone is not something we should be using while driving, anyway," explains Steve Harper, and adds:

"And on the back of the console there is another little jewel: a flip-up holder for a 1.5-litre bottle within easy reach of passengers in the rear-seat."



New upholstery and green highlight colour

New design details in the instrument panel and air vents also contribute to the interior refinement in the new S40 and V50.

The upholstery range has been expanded both at base level and for the more exclusive options, for instance with a new, finer grained leather. At base level there is a green ‘accent' colour fabric with the poetic name of Spring Green.

"The green upholstery is entirely in line with the increasing demand for personalised choices by our customers. We started with blue and red upholstery in the new Volvo C30, and now we are introducing green in the new S40 and V50. I'm sure it's going to be very popular," says Steve Harper.

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Second generation (2007-present) Phase 2 #2

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Second generation (2007-present) Phase 2 #3


****
It looks more like its new big brother. And I think this new styling fits the s40/v50 way better than the v70.

[IBrake4Rainbows]

I <3 the new frontal treatment of the S40/V50.

I </3 the new tail light treatment of the new S40/V50.

Although to be fair it was the other way around originally. so this isn't so bad.

[Duell]

Jun 28, 2007

Spice up your Volvo with R-design - the choice for a refined taste

Volvo Cars is now introducing R-design - an exclusive factory-fitted options package for customers who want a car with refined attributes.

R-design will initially be available on the Volvo C30, Volvo S40 and Volvo V50 as of autumn 2007.

"The possibility of tailoring one's car to suit personal tastes is becoming increasingly important to car buyers today. R-design has been developed for buyers who want a refined and sporty look for their cars," says Gerry Keaney, Senior Vice President, Marketing, Sales and Customer Service at Volvo Cars.

Customers can choose between 10 exterior colours, and the R-design badge in the grille is accompanied by a range of specially designed exterior and interior details.

Exterior features include a satin matt-finish grille, colour co-ordinated bumpers and lower side mouldings, rear or roof spoiler, satin matt-finish door mirror caps and five-spoke aluminium wheels (17 inches, 18 inches available as option). There is also a decotrim on the tailgate of the C30 and V50.


Contrasting seats

Inside the car there are seats in off-black Vulcaflex with the seat cushion and backrest in contrasting cream-coloured leather. The R-design logo embossed on the backrest and the contrasting stitching reinforce the seats' sporty appearance.

Other R-design interior details include the leather-trim steering wheel with its R-design logo, the unique combi instrument, aluminium pedals, specially designed aluminium centre stack and door inlays, gear selector with aluminium inlay and tufted dark sport floor mats with contrasting light leather seams.

A selection of R-design features will also be available as accessories.


Emotional and extrovert

"R-design is entirely in line with the accelerated focus on making our cars more extrovert and emotional. It gives the buyers the opportunity to spice up the already distinct personality of these car models," says Steve Mattin, Senior Vice President and Design Director at Volvo Cars.

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S40 R-Design #2


I'am not digging this. The Volvo "R" stood for Race.
Though the latest R models, weren't that competitive, it was the best that Volvo could offer.

Now with this R-design package, the R name can be put on every Volvo even a 1.6 petrol or diesel version.

I do like the body kit but ...... the name