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Thread: Peugeot 604 1975Ė1985

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    Peugeot 604 1975Ė1985

    The Peugeot 604 is an executive car produced by the French manufacturer Peugeot from 1975 to 1985. 153,252 examples of the 604 were sold during its 10-year production life. It was made in France and also assembled by Kia in South Korea.

    The Pininfarina-designed 604 was unveiled at the Geneva Motor Show in March 1975 and drew praise for its formal, handsome styling. Denmarkīs "Bilrevyen 1976" ("The Car Review 1976"), for example, described the styling as possessing a "calm elegance". Sales began in September 1975. Based "on the principles of the Peugeot 504", using its bulkhead, doors, and part of the 504 floorpan, and usually powered by the then-new 144 PS (106 kW) 2.7-litre V6 PRV engine, developed in conjunction with Renault and Volvo, the car was Peugeot's first entry into the large luxury saloon market for 40 years - the most recent being the short-lived Peugeot 601 of 1934.

    France's car manufacturers have had not much success internationally in the executive segment since the CitroŽn DS's successor, the CitroŽn CX. The 604-era was perhaps the last point at which PSA Peugeot CitroŽn could theoretically have focused resources on becoming a viable long term competitor in this lucrative market segment. This is similar to the situation encountered in the US by the Lincoln Town Car.

    The 604 was introduced during the recession caused by the 1973 energy crisis, which created a marketplace that was even more unfriendly to large-engined cars in France. Peugeot did launch some detuned economy versions of the 604, but they did not do much to increase the car's overall sales. Peugeot initially tried to convince buyers of the upper-middle class that the 604 had "The engineering of the Mercedes-Benz 280E, the handling of the BMW 5 Series and the elegance of the Jaguar XJ6" but did not convince enough buyers of this proposition.

    Sales, which were only strong for a few years after launch, dipped further in 1980 following the launch of the 505, and the last 604 rolled off the production line in 1985 with sales continuing into 1986.
    Peugeot's next major executive car, the 605, was launched in 1989.
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    Last edited by Duell; 05-08-2013 at 01:22 PM.

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    Peugeot 604

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    Quote Originally Posted by Duell View Post
    France's car manufacturers have had not much success internationally in the executive segment since the CitroŽn DS's successor, the CitroŽn CX. The 604-era was perhaps the last point at which PSA Peugeot CitroŽn could theoretically have focused resources on becoming a viable long term competitor in this lucrative market segment. This is similar to the situation encountered in the US by the Lincoln Town Car.
    More like the same fate suffered by Lancia is the one that has affected CitroŽn as well. The DS was a massively succesful car and the CX also sold in great numbers, but for somereason after the takeover by Peugeot it was decided that CitroŽn should be stripped out of all their uniqueness.

    And now we have arrived at a point where Peugeot wants to be premium and CitroŽn basic economy cars.

    I'm not suprised they are losing 5 billion a year. What suprises me is that they haven't gone bankrupt yet...
    Lack of charisma can be fatal.
    Visca Catalunya!

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    The French Republic can front a euro or two.

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    We Learn Citroens CEO - Carscoops

    That was what I meant.

    Utter nonsense.
    Lack of charisma can be fatal.
    Visca Catalunya!

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