The Austin Maestro is a compact-sized five-door hatchback car (and two-door van derivative) that was produced from 1983 to 1994, initially by the Austin Rover subsidiary of British Leyland (BL), and from 1988 onwards by its successor, Rover Group. The car was produced at the former Morris plant in Cowley, Oxford. It was initially sold as an Austin and a MG. Later models have sometimes been referred to as the Rover Maestro, but the model never wore the Rover badge. Descendants of the Maestro are still being produced in China.
The new cars for the lower and upper medium segments were to share a platform, with various trim and styling differences to distinguish the two different models. This would give the cost benefits of production automation and flexibility. This common platform was given the project name LC10, using the Leyland Cars project sequence (LC8 became the Austin Mini Metro, LC9 became the Triumph Acclaim). Preliminary design work for LC10 began in 1977.
LC10 was styled by Ian Beech under the direction of BL designer David Bache. Two main body variations were provided: a five-door hatchback and a four-door notchback. It was a departure from previous front-wheel drive cars from the company in that it dispensed with the famous Issigonis transmission-in-sump powertrain that had been pioneered in the Mini. Coupled to the A-Series and R-Series powerplants was an end-on transmission (as pioneered by FIAT with the Autobianchi Primula), purchased from Volkswagen. The sophisticated Hydragas suspension system used on previous BL models was sacrificed on cost grounds, with a conventional MacPherson strut system at the front and a Volkswagen Golf style torsion beam at the rear being used instead, despite the compromise in terms of lost load space. Prototypes were even tested with actual Golf suspension components. This may have led to the Achilles heel of the early cars, which were prone to front-wheel bearing wear/failure. The Maestro was larger and heavier than the first VW Golf.
It was decided that the five-door hatchback version would be engineered first. It was given its own project designation, LM10, with this version to be launched as the Austin Maestro. The booted notchback version was to follow and it was designated as LM11, although its development was to diverge from the original path, it was later launched as the Austin Montego.
The car was a reasonable success, but not as much as beleaguered BL had hoped. After the "boom" years of 1986 and 1987, Maestro sales went into terminal decline. An early reputation for poor build quality and unreliability did not help.nThe biggest problems centred around the 1.6 litre R-Series engine, which was a hurriedly modified BMC E-Series engine from the Austin Maxi because the under-development S-Series unit was not yet ready for production. R-Series units suffered from hot starting problems and premature crankshaft failure.
The new S-Series engine eventually appeared in July 1984, and was fitted to all existing 1.6-litre Maestros. The new S-Series engine also came fitted with electronic ignition. At the same time, some minor equipment upgrades were made across the range. The 1.3 litre base model gained head restraints, a passenger door mirror and a radio. The 1.3 litre 1.3 HLE, 1.6 litre 1.6 Automatic and 1.6 HLS all gained a radio/cassette player.
In October 1984, there were more equipment upgrades made across the range. The 1.3 base model gained reclining front seats, door bins, locking fuel filler cap and a clock. The L models gained cloth door trim, upgraded upholstery, and a remote-adjustable driver's side door mirror; the 1.6 L gained a 5-speed gearbox. The 1.3 HLE gained a 5-speed "4+E" gearbox with overdrive 5th gear ratio, side mouldings, tweed cloth upholstery and a remotely-adjustable passengers' side door mirror. The HLS and 1.6 Automatic gained tinted glass, central locking, electric front windows, velour upholstery and an upgraded radio/cassette player. The MG Maestro gained an electronic fuel-injected 115 bhp (86 kW) version of the 2-litre O-Series engine, uprated suspension and ventilated front disc brakes, colour-keyed exterior trim, tinted glass, central locking and a leather-trimmed steering wheel.
Also in October 1984, the existing Maestro line-up was joined by the 1.3 HL and 1.6 HL. These models fitted between the L and HLE models.
August 1985 saw the arrival of the 1.3 City and 1.3 City X. The 1.3 City was similar to the previous 1.3 base model. The 1.3 City X added full carpeting, cloth upholstery, head restraints, a rear parcel shelf, a radio and a manually operated choke. These models also did without the plastic bumpers, having more conventional steel bumpers with plastic end caps similar to the Maestro van.
The original dashboard was of a multi-piece construction, and gained a reputation for being flimsy and prone to squeaks and rattles, so in February 1986, this was replaced with the more conventional dashboard from the Montego and in the change the voice synthesis unit (prone to reliability issues) was dropped. At the same time more minor equipment upgrades were made across the range. The City X gained door bins and rear wash/wipe. The L and LE gained tweed trim. The HL and Automatic gained velour trim and additional brightwork. The Vanden Plas gained part leather trim and uprated electronic stereo system.
Following BL's sale to British Aerospace in 1986, Austin badges were dropped in 1987 for the 1988 model year, and the range was sustained by the noisy but economical direct injection naturally aspirated Perkins diesel unit launched the previous year. Unfortunately, without a turbo this model was rather slow.
Following the launch of the new Rover 200 in October 1989, production of the Maestro was pruned back to mostly the entry-level models (with the MG variants being axed during 1991). Production had peaked at more than 101,000 units in 1983, and as late as 1989 nearly 60,000 were made. However, that figure fell to 38,762 in 1990, more than halving the following year to 18,450.
In 1992 the 81 bhp (60 kW) high revving Rover MDi / Perkins Prima turbo diesel unit from the Montego was launched, in the now reduced Maestro range (after the launch of the Rover 200/400), as a Clubman or DLX. The turbo improved refinement, as well as performance, at no cost to fuel economy. It was very competitively priced, it was about the same price as the Rover Metro and Peugeot 205 non-turbo diesel superminis that were a size smaller. The only other engine option was the elderly 1.3 A-series.
In 1993, What Car? buyers' guide section said: "Yes, its old, but nowadays it's also very cheap. Popularity of noisy but economical and surprisingly rapid turbodiesel is what keeps this roomy car going."
Also in 1993, The Automobile Association road tested the Turbo Diesel. Their verdict: "You're hardly likely to buy a Maestro diesel to improve your street cred! For turning heads, the 218/418 diesel is a much better proposition. However, disinterested passengers love the back seat, while the driver can relish the model's marked reluctance to visit filling stations. Here's a hatchback for buyers who are really serious about the substance rather than the image – and with a price tag that's thousands of pounds lower than most of its rivals (shown in our comparison chart), you start saving even before your first forecourt stop. Unless you're averse to gearchanging, this unpretentious Maestro turbo-diesel, at its competitive price, can't seriously be faulted."
In 1993, however, production fell to just over 7,000 units and in its final year, 1994, just over 4,000 were produced, the last one rolling off the production line in December. The chassis development for the Maestro and Montego's rear suspension was used as a basis for later Rover cars, and was well regarded.
In September 1995, production was transferred to Varna, Bulgaria, in complete knock down (CKD) kit form. Around 2,000 vehicles were produced before the company (Rodacar AD) ceased production in April 1996 due to high import costs of the components and little demand for the cars. The majority of the Maestros produced were exported to other countries, including the UK. A small number of these were sold by Apple 2000 Ltd. of Bury St. Edmunds, and registered on an "N" prefix.
In 1997, Parkway Services of Ledbury, Herefordshire, purchased a batch of 621 Maestro cars and vans in CKD kit form. These had been stored at Cowley, Oxfordshire, since their production in mid-1996, when they became surplus to requirements. The company built up the cars and converted the majority of them to RHD form using up Rover's supply of parts. The National Database for Motoring Insurance has records of models registered between "R" and "51" number plates, meaning the overall period of Maestro availability, new in the United Kingdom, was from 1983 to 2001.
The tooling was then sold to First AutoWorks (FAW), China, where the Maestro was available to the Chinese motoring market in both hatchback and van models. A new addition to the range was the FAW Lubao CA6410 – a Maestro hatch with a Montego front end. A handful of Chinese-made parts were imported into Britain whilst these cars were in production, which itself ended in 2005.
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