smart and HUGO start the Urban Drive
Cooperation between HUGO Hugo Boss and smart
In October, smart and HUGO Fragrances will be going on tour together through nine European countries with their "Urban Drive" promotion. A central element of the cooperation is an exclusive special edition of the smart forfour developed together with P&G Prestige Beauté, the worldwide licensee of HUGO BOSS AG fragrances. This limited special edition of which just five vehicles will be produced combines smart's urban lifestyle with HUGO's modern and trendy outlook on life.
The smart forfour special edition with a black tridion safety cell, bodypanels in jack black and HUGO lettering on the B-pillars is based on the equipment level of the smart forfour edition sportstyle which is limited to 500 vehicles. The special HUGO interior featuring the HUGO colours red and black with red leather trim, two HUGO logos embroidered in the front headrests, a HUGO logo on the glove compartment trim and red HUGO lettering on the floor mats enhance the exclusivity of this special edition. Further information on the smart forfour special edition can be found on the websites www.smart.com and www.hugo.com.
The smart forfour special edition is exclusively available to the winners of the main prizes in the "Urban Drive" fragrance promotion. "We want these vehicles to remain something very special which is why we won't be selling the special edition but will only be giving it away to the competition winners", explains Lüder Fromm, responsible for cooperation and licences at smart.
Information and entry forms for the competition that will run from October 11 – 23 2004 are available at all Douglas perfumeries. Three of the smart forfour special edition models will be on display in selected Douglas perfumeries in Germany. Two further models are destined for France and Spain.
"The smart forfour is the perfect car for all those who live according to their own rules and a perfect match for the attitude to life embodied by HUGO fragrances: Urban. Innovative. Provocative.", is how Markus Spieker, Brand Manager P&G Prestige Beauté for Germany, Austria, Switzerland sums up the importance of the cooperation.
Heres a hi-res pic:
Reply With Quote
