Or $110.000 euros...
http://www.thewatchquote.com/List-Pr...ch-No_3302.htm
My point being, there is always something else at the "high end" niche of any product category, be it cars, cell phones, watches, speakers, etc. You will always find something outrageously priced and someone willing to buy it.
About once a year I buy a Robb Report magazine just to see that kind of products.