Audi Sportback Concept 2009

[Matt]

Audi Sportback Concept

DETROIT, Mich., Jan 11, 2009 - Debut in Detroit: Audi is unveiling the Sportback concept show car at the 2009 North American International Automobile Show. With systematic refinements to the brand’s characteristic design elements, the five-door model offers a glimpse at the Audi's future design vocabulary. With its pronounced coupé-like silhouette and large rear hatch, the 4.95 m long (16.24 ft), 1.93 m wide (6.33 ft) and only 1.40 m high (4.59 ft) vehicle is boldly progressive for the luxury class.

The technology of the Audi Sportback concept is markedly futuristic. Power is provided by the world’s cleanest diesel technology: the 3.0-liter V6 TDI clean diesel almost completely eliminates nitrogen oxides. This engine already meets the emissions limits of all 50 U.S. states and the EU6 standard scheduled to take effect in 2014. And numerous measures to ensure top efficiency mean that the Audi Sportback concept is expected to achieve impressive fuel consumption figures of 5.9 liters of diesel per 100 kilometers (39.87 US mpg).

Driving dynamics in a new guise – the idea

Since its introduction in 2004, the concept of the Sportback has established itself in the compact class. The success of the A3 Sportback has exceeded even the expectations of its makers – far more customers choose the four-door model with the large rear hatch than its three-door sibling.

But it is far more than two additional doors that sets the A3 Sportback apart from the base model. It is characterized by the sporting elegance of a coupe, the versatility of a five-door model, sophisticated technology and pronounced sportiness – driving dynamics in a new guise.

It also offers even more space and variability thanks to a tail end that is a total of 54 millimeters (2.13 in) longer that of the three-door model.

The launch of the first production Sportback marked the second time that Audi started a new trend in the automobile market. The development of the first Avant models in the seventies laid the foundation for a new class of automobiles far beyond the matter-of-fact utility of the classic station wagon. The marked accentuation of a futuristic and dynamic design, high-quality equipment and extreme variability have been the distinguishing features of every Audi Avant from the very beginning.

The Audi Sportback concept show car is now rolling up to the starting line with a dual mission: As suggested by the name, it symbolizes the Sportback principle in its purest form in the combination of elegance, sportiness and variability.

And the show car also signals the company's determination not to limit Sportback versions to the compact segment. As previously indicated by the Audi A1 Sportback concept – the star of the 2008 Paris Motor Show – the brand with the four rings is going to dramatically expand the number of Sportback models on the market.