For immediate release 27 July 2005
THE NEW DAIMLER SUPER EIGHT
OVERVIEW
Daimler owners are making a statement with the car that they drive. They are telling the world what they want and expect from the Daimler marque – a car of quality, beauty and unparalleled craftsmanship: A car like the new Daimler Super Eight.
Daimler returns to the new car showroom this autumn with an all-new model, the Super Eight.
For over a century the mention of the Daimler name or the sight of the unique fluted radiator grille has evoked the memory of a succession of classic automobiles. From the famous Double Six V12-engined Daimlers of the 1920s that were owned by King George V of England, through to the Sovereign and Double Six models of the 1960s and ’70s, Britain’s oldest and most respected marque has signified luxury, sophisticated style and individual statement. For 109 years Daimlers have been bought by people who expect the best and appreciate the authenticity and craftsmanship that a Daimler can offer. In the 21st century nothing has changed.
Owned by Jaguar since 1960, Daimler is proud to start the next chapter in its distinguished history with the unveiling of a new model, a car that reaffirms the marque’s valued position in the marketplace and offers the large number of loyal Daimler owners and enthusiasts around the world the opportunity to enjoy a new model that reflects their motoring desires and lifestyles.
Daimler returns to the market with this new car following a groundswell of customer demand. Daimler owners expect the best of everything and compromise on nothing, which is the philosophy behind the new Super Eight. From refined performance and comfort through to distinctive but timeless design, the new Daimler will give customers the opportunity to experience the latest in automotive technologies whilst making a discreet but confident statement about themselves.
"We know that customers who buy Daimlers – like their Jaguar counterparts – are immensely loyal to the brand. When they come to our showrooms to buy the new Daimler Super Eight, they will not only enjoy driving and being driven in the most advanced Daimler ever, but they will also receive the bespoke and personal service that makes the Daimler ownership experience so special from the very first moment," says Bibiana Boerio, Managing Director, Jaguar Cars.
If the Daimler buying experience will lack for nothing, then the driving experience is its equal. The new Daimler Super Eight is powered by a 4.2 litre supercharged V8 engine mounted in an innovative lightweight aluminium body, and the resulting performance gives the Daimler effortless and refined, high-speed cruising ability.
Inside the new Daimler, comfort levels will be sumptuous thanks to luxurious trim of the highest quality and a comprehensive range of equipment including voice-activated four-zone climate control, a full multi-media entertainment system and power adjustable rear-seats with folding work-tables.
"The new Daimler Super Eight is a premium product for a premium customer base," says Bibiana Boerio. "But it’s also more than that. It quite seamlessly blends the marque’s wonderful heritage and image with some incredible technology and design. The great Daimlers of the past now have a successor and our Daimler customers have the opportunity to express themselves once again."
THE NEW DAIMLER SUPER EIGHT AT A GLANCE
• First new Daimler model for seven years and the most advanced Daimler ever
• Created following customer demand for the return of the Daimler marque
• Unique Daimler detailing to both exterior and interior, including fluted radiator grille and swirling ‘D’ badge on grille, boot release and seat headrests
• Chrome dressing to wing mirrors and rear-light surrounds
• 18-inch Rapier alloy wheels
• Choice of six body colours including two unique Daimler choices – Garnet (a metallic Burgundy) and Westminster Blue
• Three leather interior trims – Champagne, Ivory and Charcoal
• All Burr Walnut veneer will have authentic, handcrafted Boxwood inlays for contrasting effect
• High levels of interior equipment including fold-down business trays, lamb’s wool rugs, electric rear seats, four-zone air-conditioning, television tuner
• Powered by 400bhp (298kW) DIN, 4.2 litre V8 supercharged engine with six-speed automatic gearbox
• Innovative lightweight body made from aluminium
• Acoustic laminated glass for even greater levels of comfort and quietness
• The new Daimler Super Eight will be on sale from November 2005.
THE NEW DAIMLER IN DETAIL
"A Daimler owner is overtly aware of the heritage and history of the marque," says Ian Callum, Design Director, Jaguar Cars. "They want a car that reflects that and makes them feel like they are part of our history. Daimler is a distinguished car maker – don’t forget that British monarchs and other royal families around the world have driven them for decades – and a modern Daimler should recognise that.
"I think the new Daimler does the job perfectly. It’s a beautiful, fast and quite dramatic car but also deeply authentic. The level of craftsmanship that has gone into every area is superb. Our woods and leathers are of the highest quality, right down to the beautiful Boxwood inlays that sit in the veneers."
It is this level of quality and attention to detail that makes the new Daimler such a unique proposition.
THE INTERIOR
With the longest wheelbase in the premium F segment, the new Daimler offers rear-seat passengers a level of comfort that matches any executive saloon thanks to its generous interior proportions. With more than 39 inches (999mm) of legroom in the back, rear passengers will enjoy unparalleled space and comfort levels without disrupting the legroom for the driver or front-seat passenger.
Additional features such as powered reclining rear seats with four-way lumbar adjustment and the ability to move the front passenger seat forward using controls in the rear cabin mean passengers can create their own ideal comfort levels. Finishing touches such as lamb’s wool rugs and head-rests embroidered with the swirling ‘D’ logo mean this could only be the cabin of a Daimler.
Amidst this opulent surrounding there is a great deal of innovative technology, designed to allow passengers to work or relax when the mood takes them. Fold-down business trays stored in the front seat-backs can hold notebook computers powered by a convenient auxiliary
socket. Optional display screens in the front seat head-rests (standard in some markets) allow backseat passengers to watch television through the multi-media system that can also connect to iPod and MP3 players, DVD machines and computer game consoles.
For the driver, technology and comfort are also on hand in the form of multi-directional powered seats with heating and memory function. The perfect driving position is just the twist of a knob away thanks to a reach and rake adjustable steering wheel and also electrically adjustable pedals.
A simple and clear touch-screen control system allows the driver or front-seat passenger to programme the satellite-navigation system, four-zone climate control, telephone and audio system.
Quality interior trim is another mark of Daimler and the new model offers its customers three classic choices in the form of soft-grain leathers in Champagne, Ivory or Charcoal. Classic Burr Walnut veneer is the finishing touch, its wood inlay acting as a subtle counterpoint to the elegant polished surfaces.
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