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  #1  
Old 10-28-2005, 05:30 AM
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Audi TV channel 24/7 on Sky Digital

Dedicated Audi TV channel now broadcasting 24/7 on Sky Digital Channel 259
Europe’s first brand specific entertainment channel
Enables Audi UK to reach over 7.6 million homes and around 21 million individuals through the rapidly growing medium of digital television


Audi UK makes broadcasting history this week with the official launch of the Audi Channel. The company is the first car manufacturer in the world to transmit its own dedicated digital television channel and holds the first ever self-promotional licence, granted by Ofcom, setting a precedent in broadcasting regulations.



Audi Channel, which broadcasts 24 hours a day, seven days a week on the Sky Digital platform (currently channel 259), is also the first brand-specific entertainment channel in Europe. Audi is essentially the first brand to go beyond advertiser-funded TV programmes.



Audi is a prestigious, sophisticated and sporty brand and the Audi Channel reflects this. It will of course showcase the company's ever increasing range through informative programming - there will be nine major product launches alone during the channel's first year - but it has also been designed to entertain with content that extends far beyond the cars themselves.



An impressive array of Audi activities are brought to life on screen, including Le Mans motor racing, the UK’s largest amateur golf tournament, Goodwood, high-goal polo and red carpet arrivals at some of the hottest events of the season. Audi Channel also features interviews with top celebrities and informative documentaries, such as the history of Audi’s legendary quattro, the production of the thrilling Audi ‘ski jump’ ad and the making of a watch inspired by Audi with highly acclaimed jeweller, Stephen Webster.



Audi Channel perfectly complements the company’s core philosophy of Vorsprung durch Technik – advancement through technology. It is the latest addition to Audi's extensive media portfolio, which also includes a highly successful web site that receives over 700,000 visits per month, and a bi-annual Audi Magazine with a print run of more than 300,000 per issue. The Audi Channel is the result of two years of research and development into new ways of communicating with the public.



A marketing innovation, Audi Channel allows Audi UK to capitalise on the phenomenal growth of digital television. It gives the company constant access to over 7.6 million homes and nearly 21 million individuals. ‘Ad avoidance’ is an increasingly important issue but while Audi will not be reducing its support of more traditional advertising forms, Audi Channel opens up a new and important communication platform to a wide audience, enabling the viewer to spend more time engaging in a deeper way with the brand.



In the future, Audi plans to allow viewers to interact with the channel, providing them with various functions, such as finding their local dealership, requesting a brochure or booking a test drive.



"Audi is proud to be leading this development in brand entertainment," says Gary Savage, Audi UK’s head of marketing. "Digital TV is a powerful communication platform with broad appeal, and will become ever more so as the entire country switches from analogue to digital between 2008 and 2012.



"Audi Channel allows us to extend our relationship with current Audi owners – and reach out to a vast and ever-increasing pool of potential new customers. In the multi-channel age, viewers have the power to follow their own special interests, and Audi is the first major brand to seize this amazing opportunity afforded by advances in digital technology.



"With hundreds of channels available, content is king: Audi Channel's first-class schedule promises to keep viewers informed, educated and entertained with a rolling production schedule of varied programming."


"" take from www.germancarfans.com""
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  #2  
Old 10-28-2005, 09:54 AM
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its boring i watched it last night...
the problem is that they will be really biased towards Audi...
also they only have a certain amount of cars to talk about so once they have told us about every single Audi... what they going to do then???
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  #3  
Old 10-28-2005, 10:14 AM
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thanks for the info bro!! now how can i get this to work here on my TV?!!any
ideas???
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  #4  
Old 10-28-2005, 10:49 AM
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Quote:
Originally Posted by QuattroMan
thanks for the info bro!! now how can i get this to work here on my TV?!!any
ideas???
not realy man... or else i would be watching it right now... exept that after i heard what clique said it doesnt sound that intresting
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  #5  
Old 10-28-2005, 11:04 AM
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Quote:
Originally Posted by Clique
its boring i watched it last night...
the problem is that they will be really biased towards Audi...
also they only have a certain amount of cars to talk about so once they have told us about every single Audi... what they going to do then???
show group B rallying....
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  #6  
Old 10-28-2005, 11:05 AM
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Quote:
Originally Posted by white devil
not realy man... or else i would be watching it right now... exept that after i heard what clique said it doesnt sound that intresting
i like to make that call my self if its intresting or not,thanks for the info mr audi fan
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  #7  
Old 10-28-2005, 11:06 AM
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Quote:
Originally Posted by QuattroMan
now how can i get this to work here on my TV?!!any
ideas???
1) Move to the UK
2) Install Sky
3) Tune into channel 259

I don't know if it is actually available on mainland Europe even.
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  #8  
Old 10-28-2005, 11:15 AM
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Quote:
Originally Posted by Coventrysucks
1) Move to the UK
2) Install Sky
3) Tune into channel 259

I don't know if it is actually available on mainland Europe even.
1)I was sworn to protect this country so I cant leave.
2)are you talking about satellite TV?
3)you got me on this one 259,how do I get it?

thanks for your time "C"
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  #9  
Old 10-28-2005, 11:21 AM
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Quote:
Originally Posted by QuattroMan
1)I was sworn to protect this country so I cant leave.
2)are you talking about satellite TV?
3)you got me on this one 259,how do I get it?

thanks for your time "C"
1) You poor guy
2) Yes
3) Move to the UK, get tv + Sky, turn on, pick up remote and enter "259".

I think it is only available in the UK, seeing how it is from Audi UK.
Like I said, I don't even know if it is available in the rest of Europe.
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  #10  
Old 10-28-2005, 11:40 AM
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i am an unbiased viewer and i watch any programme to do with cars... i watch the Audi Channel and i didnt flike it... but thats my own humble opinion and i am sure QuattroMan would probably enjoy it more than me...
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  #11  
Old 10-28-2005, 12:06 PM
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Quote:
Originally Posted by Coventrysucks
1) You poor guy
2) Yes
3) Move to the UK, get tv + Sky, turn on, pick up remote and enter "259".

I think it is only available in the UK, seeing how it is from Audi UK.
Like I said, I don't even know if it is available in the rest of Europe.
1)I am the luckiest guy
2)just have to get on
3)no
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  #12  
Old 10-28-2005, 12:24 PM
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You seriously have no ambition to see the rest of the world?

Apart from what you see on Sky?
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  #13  
Old 10-28-2005, 01:19 PM
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Quote:
Originally Posted by Coventrysucks
You seriously have no ambition to see the rest of the world?

Apart from what you see on Sky?
oh don't get me wrong my friend you got me wrong,I love to see new things,meet new people,is just I cant stay for ever,that is all.Life is to short I like to see as much as I can be for I go to my next journey.
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