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  #1  
Old 11-01-2004, 10:39 AM
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Smart fortwo truestyle & nightrun special editions

(from smart press release) Two special edition models are being launched by smart, it was announced today.

Note: smart, owned by DaimlerChrysler, will be coming to the United States in 2006.

The smart fortwo nightrun combines the entry level pure trim with the exclusive "sportiness" of the BRABUS line. Powered by a 74 bhp BRABUS engine, the nightrun has been built for customers interested in superior performance and a high degree of comfort and customisation. The select range of BRABUS accessories includes 16" alloy wheels, sports exhaust, leather steering wheel with paddleshift, and dashboard instruments, in addition to air conditioning, fog lights, and glass roof.

The smart fortwo truestyle is based on the 61 bhp version of the fortwo coupe and cabrio. Available in pure trim, the high standard specification includes an exclusive metallic paint colour, ruby red, and the package offers customers outstanding value for money.

fortwo coupe nightrun £10,425 otr [$19,106 USD]

fortwo coupe truestyle £7,495 otr [$13,744 USD]

fortwo cabrio truestyle £9,240 otr [$16,944 USD]

Jeremy Simpson, Head of smart in the UK and Ireland, said: "One of the characteristics of smart customers is that they like to be seen as individuals and express this through their choice of car. These two exciting new special editions add even more choice for those who want to join in with the smart brand."

The smart range is available from smart retailers, starting from £6,810 otr.
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  #2  
Old 11-01-2004, 12:35 PM
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Quote:
Originally Posted by McLareN
(from smart press release) Two special edition models are being launched by smart, it was announced today.

Note: smart, owned by DaimlerChrysler, will be coming to the United States in 2006.
Ha sukers!!! The smart is already shipping to Canada and actually, just the other day in the Wheels section of Mississauga News, it showed a guy who is the first one to receive his smart vehicle and it was the convertible version.
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  #3  
Old 11-01-2004, 03:22 PM
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y make such fugly cars? and who in their right mind would buy them? juz curious.
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Old 11-01-2004, 03:24 PM
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Quote:
Originally Posted by car_fiend
y make such fugly cars? and who in their right mind would buy them? juz curious.
Economical fuel consumption, transportation on small streets, easy parking. This is made primarily for the euro market, where the driving environment is much different than in the US.

And it's not ugly. It's unique. And when (if) they become available here, I'll consider one.
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Old 11-01-2004, 05:01 PM
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Quote:
Originally Posted by car_fiend
y make such fugly cars? and who in their right mind would buy them? juz curious.
Having tried to drive and park in New York city, I can tell you that Smarts would help a lot
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Old 11-01-2004, 05:10 PM
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Quote:
Originally Posted by Matra et Alpine
Having tried to drive and park in New York city, I can tell you that Smarts would help a lot

yeah tell me about it. times like that even a mini would be nice.
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Old 11-01-2004, 06:19 PM
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Parking at a 4 floor parking garage at about 40th & Park costs $30 an hour. That's why you make such fugly cars.
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Old 11-01-2004, 06:26 PM
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Quote:
Originally Posted by car_fiend
y make such fugly cars? and who in their right mind would buy them? juz curious.
Even in london or italy the smart may come in handy
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  #9  
Old 10-29-2005, 02:09 PM
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Smart Fortwo (W450) 1998–2007

By request from Matt they're now posted in separate threads.

Smart Fortwo #1
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Old 10-29-2005, 02:12 PM
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Smart Fortwo #2
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  #11  
Old 10-29-2005, 02:14 PM
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Smart Fortwo #3
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  #12  
Old 10-29-2005, 02:16 PM
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Smart Fortwo #4
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  #13  
Old 10-29-2005, 02:17 PM
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Smart Fortwo #5
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Old 02-07-2006, 03:31 PM
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Smart ForTwo #6

(from DaimlerChrysler Press Release) His case: the Pink Panther. His car of choice: the smart fortwo. Inspector Clouseau is back on the hunt for criminals – and this time, in the remake of the cinema classic “The Pink Panther”, he's driving the smartest car in film history. The producers of the Hollywood film first became aware of this cult two-seater on a visit to Europe. “As a mobile companion for a contemporary Clouseau, the smart fortwo is the ideal choice: Both of them stand out from the crowd in a very positive way – for me, it’s the perfect match,” says Oliver Hoffmann, head of Marketing Communications at smart. Today the film is celebrating its world premiere in Los Angeles, and at the end of February it will be released in cinemas in more than 30 countries. “The Pink Panther” will be shown in cinemas throughout Germany as of March, 6th.

With a total of seven appearances, the smart fortwo is well represented on the screen. While it comes across as something of an action hero, its fun side is by no means overlooked. At one point, for example, Clouseau, played by Steve Martin, attempts to manoeuvre the 2.5 metre-long car into an enormous parking space. In the process, he succeeds in wrecking two other vehicles. In another scene, Clouseau’s boss Dreyfuss, played by Kevin Kline, is dragged by a smart through the streets of Paris. “This very natural product placement in the new Pink Panther film is a real stroke of luck,” Hoffmann explains. In the film, the smart fortwo is presented to cinema-goers as a sporty city car with wit and personality, whose size alone gives it plenty of advantages around town. This form of communication will strike a chord with our customers, many of whom are film enthusiasts.”

More than 40 years after Peter Sellers first introduced cinema audiences to the character of Inspector Clouseau in the film classic “The Pink Panther”, director Shawn Levy has produced a fast-moving remake of the legendary detective comedy. He gave himself just three months to film all of the scenes in New York, Paris, Prague and Rome. As well as the 53 actors and 602 crew members, there were a total of ten smart cars present on set.

Internet users can get a feel for the film in advance of the German premiere, and become involved in the search for the stolen diamond. Because from 6 February until 17 March 2006, smart will be offering visitors to www.smart.com/pinkpanther the opportunity to crack the case themselves. In a lavishly produced online special, users will be able to enjoy a mix of real-life photos and 3D illustrations. They will be “personally” greeted by Inspector Clouseau, and will then be able to proceed through a series of interactive indoor and outdoor scenes from the film. Those who demonstrate the necessary skill in this original online game and collect enough points will have the chance to take part in a gripping real-life adventure: The ten participants who qualify for the final will travel with their partners to Paris at the beginning of April. They will hunt for the jewel in a smart fortwo – and the clever couple who track it down will be rewarded with a smart fortwo as first prize.

As well as allowing visitors to take part in the competition, the website also offers some appealing additional features, such as information on the film, and a screensaver. They will also be able to access technical data relating to the smart fortwo and, if interested, directly arrange a test drive.

smart’s marketing activities relating to the product placement of the smart fortwo in the film “The Pink Panther” are part of the company's new marketing-strategy. smart’s so-called “focused marketing” (FoMa) strategy means that it is concentrating more than ever on combining different forms of advertising that will appeal directly to customers and potential customers. “With the inexorable changes that are taking place in the media landscape, and several thousand TV spots per day, we have become convinced of the need for drastic change – in other words, we need to focus,” explains Anders Sundt Jensen, member of the smart management board. This change in the company's marketing strategy should help to minimise losses resulting from insufficiently selective advertising. The focus has shifted considerably to below-the-line activities such as promotions, product placements and sponsorships. As part of smart’s integrated European campaign, regional and local activities will be stepped up to ensure that customers are addressed in a targeted way.
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  #15  
Old 02-07-2006, 03:41 PM
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Smart Fortwo Brabus
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