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  Buick Riviera

  Article Specifications  
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Country of origin:United States
Produced from:1963 - 1965
Numbers built:1963: 40000
1964: 37658
1965: 34586
Designed by:Bill Mitchel
Source:Company press release
Last updated:Before December 1st, 2004
Download: All images
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Click here to download printer friendly versionThe Buick Riviera launched in 1963 then was GM's new luxury car. The Riviera was pitched against Ford's Thunderbird and with success. Production figures were higher than expected even though it was the second most expensive Buick on the price list with the Electra 225 Cabriolet beating it by $30. The Riviera not only did Buick good saleswise but also their image got a big boost by its success.
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  Article Specifications