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Cygnet Concept
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Aston Martin Cygnet Concept

Aston Martin Cygnet Concept
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Click here to download printer friendly version Aston Martin has developed a new luxury commuter concept; the 'Cygnet' which will offer customers a distinctive, intelligent and exclusive solution for urban travel in style and luxury.

The concept will offer Aston Martin trademark design in a commuter car package based on the critically acclaimed Toyota iQ with a Euro NCAP 5-star safety package.

The 'Cygnet' concept represents a creative, environmentally conscious solution, being small, yet with presence - and highly fuel efficient, now combined with the prestige of Aston Martin's luxury brand ownership.

Aston Martin, the world leader in exclusive niche engineering is collaborating on this concept with Toyota the world leader in volume, quality and reliability. Although vastly different in size, Toyota and Aston Martin share the philosophy of engineering excellence and innovation underlined by a strong passion for cars.

Aston Martin Chief Executive, Dr Ulrich Bez said: "Now is the right time for Aston Martin to take this first bold step to embark on this special project - made possible with the support of an organisation of Toyota's stature and capability and the intelligent design and perfect city car package of the iQ."

"Much work is still required, but I am confident that this project could become reality in the not too distant future. This concept - akin to an exclusive tender to a luxury yacht - will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market."

"The offering of a 'Cygnet' with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level."

Company press release, last updated on 06 / 30 / 2009

Add your comments on the Aston Martin Cygnet Concept

 Ultimate Bad Taste  
Kiwieb
07-10-2009
 OMG!

Aston Martin has discovered the "added value" route to maximise profits and has set up a separate division named Product Utilisation [PU] - indelicately pronounced as "poo" - to handle more projects

some under consideration are:

Re-badged PIAGGIO motor scooter which folds flat and is kept in the boot of your ASTON MARTIN One-77 - initially as an option only for the new model but will be released for other models in 2011. Ordered with matching paint work or individually specified colour, although pink will not be accepted.

30,000 English Pounds.

Re-badged Bang & Olufsen Urban Audiophile System for the home incorporates proprietary technology; a fusion of high output power and hi-fi sound quality with ultra-compact design and sleek, functional operation. The motorised tweeter units demonstrate Bang & Olufsen's patented and automatically operated ALT (Acoustic Lens Technology), with their placement enabling 180° horizontal dispersion of high frequency sounds, giving listeners an improved sense of space, staging and realism regardless of their location in the room.

In addition to the two tweeters incorporated into the ALT, the system comprises 15 mid-range speakers, nine further tweeters and woofers, including three powerful one metre sub woofers. In all, 36 speakers are positioned in 12 locations in your listening environment. Only available to owners of the Aston Martin DB9.

300,000 English Pounds.


ASTON MARTIN signet ring fashioned from titanium and featuring a jewelled worked stone from the peak of Mount Everest. Symbolises ASTON MARTIN's heights of excellence and fabricated only for the discerning male owner of the One-77.

250,000 English Pounds.

What cringe- making ideas will they dream up next?
 a waste of time and energy  
togos452
07-09-2009
 Aston Martin, please stick with GT and sports cars along with Aston Martin Racing.
 Prestige  
orange911
07-01-2009
 I'd like you to pay special attention to the quote:
"now combined with the prestige of Aston Martin's luxury brand ownership."
Of course, I am myself building a Smart car rebadged as a Porsche and also a 500 with Ferrari grille.
Anyone interested?... Right...

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General specifications
Country of origin Great Britain
Numbers built N/A (Prototype)
Produced in 2009

Resources
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