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New York Concept
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  Genesis New York Concept
 

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Country of origin:South Korea
Produced in:2016
Introduced at:2016 New York International Auto Show
Engine type:Hybrid
Source:Company press release
Last updated:March 24, 2016
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Click here to download printer friendly versionGENESIS has unveiled its striking 'New York Concept' luxury sports sedan at the New York International Auto Show. The New York Concept hints at future GENESIS design direction with its expressive and refined 'Athletic Elegance,' first seen in the Vision G concept and in production form with the GENESIS G90 premium luxury sedan.

Acknowledging the GENESIS brand's sporty and agile nature, the hybrid concept generates 180kw and 353Nm of torque from its 2.0 GDi powertrain coupled with an 8-speed automatic transmission. The advanced technological features and precise design language of the concept emphasise key aspects of Korean culture, while elevating the value and perception of the GENESIS brand.

The exterior of the New York Concept presents an elegant interpretation of a luxurious performance vehicle, defined by well-balanced proportions and refined surface treatments. Inside, the concept car combines advanced technology with absolute luxury, contrasting innovative electronics against finely-crafted materials.

Manfred Fitzgerald, Head of GENESIS said: "The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the 'Athletic Elegance,' that characterises GENESIS products and will continue to do so for future models that come from our luxury brand. Revealing the concept in New York is a fitting opportunity for GENESIS."

The design teams took inspiration for the New York Concept from modern luxury lifestyles and products, plus the early success and progression of the GENESIS brand. They merged this confidence with forms from nature, and the process of transforming raw materials to create an uncompromised expression of pure technological art.

Designed to express the GENESIS modern view of luxury, the New York Concept brings a fresh perspective to the segment by offering the unexpected, yet still satisfying the needs of modern luxury buyers. Alongside the car's inherent performance and comfort characteristics, the New York Concept adds fresh, daring and unexpected touches through blending cultural heritage with modern art and technology.

The nature-inspired character of New York Concept is seen through simple yet powerful forms with voluminous surfaces and coherent features. The overall shape of the concept is characterised by a long bonnet and expansive dash-to-axle ratio, visualising the car's performance-oriented nature and its resulting athletic stance.

At the front of the car, the New York Concept demonstrates power and confidence as growing attributes of the GENESIS line-up. The prominent, upright grille is visually supported by sleek, horizontal headlights. The deep inner edge of the light is characterised by a pixelated light guide, giving a sophisticated, vibrant appearance. Air flow guides sit below the lights, channelling air through the forward wheel housing. Pronounced front guard volumes, enhanced with longitudinal crease lines, complete the concept's road-focused attitude.

From the side, the sleek and tapered cabin emphasises powerful shoulders, bringing visual power over the rear wheels and quarter panels, adding to the impression that the New York Concept can deliver the power expected of the luxury sports sedan. Short front overhangs contrast with longer rear overhangs, completing the proportions of an elegant and refined performance car.

The rear perspective of the New York Concept is distinguished by a low and sleek rear deck, further enhanced by strongly tapered body flanks. The slim, elongated tail-lights echo the headlights' vibrancy, reinforcing the sensuous and luxurious character of the exterior.

With its visually expressive form, the New York Concept is complemented by thorough and creative attention to detail. The unique treatment of the bonnet and side vents blend function with style, creating a new precision aesthetic. The integrated vents for the bonnet, front guards and quarter panels improve aerodynamic performance, a reflection of the hybrid GENESIS model's fuel efficiency capabilities.

The front and rear door handles sit flush with the bodywork, integrated along the belt line of the New York Concept, further enhancing aerodynamic performance with simplicity in design. The exterior panels are finished in a custom-designed Ceramic Blue colour, while copper-coloured inlays in the lower bumper fascia and sills convey the uniquely modern approach of GENESIS design and material language.

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